Get SEO, to see which one is enough

A, SEO Starter

1, what SEO is?

SEO (Search Engine Optimization) Chinese meaning is optimized for search engines. On the basis of understanding of the natural search engine ranking system on the site internal and external adjustment and optimization, to improve the website keyword in the search engine's natural rankings and get more traffic from search engines. The whole process is not required to pay to the search engine service providers.
SEO and corresponding called SEM (Search Engine Marketing), Chinese meaning as search engine marketing, purchase the appropriate keywords to the search engine service providers there in order to attain the aim of ranking improvement.

What is SEO

2. Why do SEO?

Mentioned above, in order to improve website traffic, SEO or SEM needs to be considered, but the contrast, there are many advantages SEO SEM is not available.
SEO advantages:

User access to higher website, a sense of trust through natural search. Internet users already have immunity to the old location, SEM for ad placement search engines will often automatically ignored by the user
Ranked by SEO get more durable, and low cost (no cost to the search engine), SEM postpaid stopped by the traffic it brings will gradually disappear
In the process of improving website rankings through SEO, in fact, is the site's own internal strength cultivation process, long-term help improve the user experience

3, in the company of people which positions do SEO?

SEO personnel generally do the following:

SEO Leader: Responsible for website SEO strategy and direction
SEO execution: adjust the important pages of Title, body content, keyword distribution and format, and adjust the increase Tags, adjust the internal connections page optimization factors
Engineers: the internal structure of the site, classification settings, URL standardization and steering adjustments. And code page automatically generated keyword optimization process
Commissioner outside the chain: the chain responsible for the release and exchange links
Web Editor: through the layout of the long tail keywords, create high-quality stations in the article
SEO data analysis: analysis of the site's data, from time to time to fine-tune site SEO strategy

As can be seen from the above division, SEO is not a job you can do subdivided good thing, if it is a small site owners often need more than one master all of the above knowledge, and a large multi-site will need to post the above staff full cooperation in order to achieve the best results of SEO.

4, the result is what is SEO? About how long?

SEO results reflected in:

Website ranking boost
Enhance website traffic
Related Categories ranking boost

Generally SEO need to wait 6-12 months to see significant results.

Second, how to do SEO

What SEO need basic skills training?

Use CDN (Content Delivery Network) to improve site load speed: most websites hosted on a server cities (such as Beijing). However, when someone visits your site from Shenzhen, what happens? Site data had spread across half of China. The results page load time is slow, which is very unfriendly to SEO. CDN can resolve this problem by creating a cached copy of the website on multiple servers worldwide. So that when a visitor requests a page, it will be loaded from a user's physical location is located near the servers, which not only accelerate the speed of your site, you can also save on bandwidth costs.
Use SSL encryption Web site: https http benefits after becomes obvious, the user's browser no longer prompts this is an unsafe site, it would be good for the search engines to determine the extent of high-quality sites. Domestic Ali cloud, cloud Tencent also have a one-year free SSL certificate service.
Optimization of site layout: how search engines is very complex, but in terms of SEO for search engine crawlers can be understood as, you want to get more included, need to optimize the layout of the site to reduce the workload of the search engine crawlers. So flat information architecture, clear and concise URL design is very popular reptile welcome.
To determine the need to optimize the keywords: first of all you have to think clearly about their website which needs to attract users? Image is what they are? When they need to access your website or similar features of the site, they will search for what keywords? Common analytical tools: Baidu index, Google Trends, 360 index, micro-channel index, Sogou index, the headline index, some large keyword difficult discharged earlier, so need to start with the breakdown of the keyword to start, then edit high-quality content
Improving title and description: even if the user via keyword search, then see your site in search engines, if the title and description can not attract him, then he will not click in, and thus can not form a positive feedback SEO

Improve label and description

Set up within the chain structure: within the chain refers to the backward links from other pages of your website, usually expressed as a topic below recommended reading other pages, etc., this method can indeed improve the site's ranking in search engines
Increase the chain: the need to build within the above-mentioned chain, the chain also mentioned here, it is because search engines have a way to determine the quality level of the site, similar to the assessment of outstanding papers, the more the index is the number of times, indicating that the paper influence greater. Website, too, point to the more your links, search engines give you greater weight. Get outside the chain are generally exchange links, recommended number of links friendship around 30. Publish articles in influential know almost page, add your own Baidu Wikipedia and other articles outside the chain

What SEO need to pay attention?

Do not use irregular means SEO: Content to natural growth in the normal trend, the search engines are basically anti-sandbox mechanism to the site, when you submit your URL to the search engines usually have 3-6 months sandbox period, the new site at this time can be filled with high-quality content, if the sudden appearance of a large number of external links with black hat SEO at this time, it will greatly reduce the search engines trust site, thus affecting the ranking, even refuse included.