Last week, Alipay online hosted the 2020 Partner Conference. At the meeting was in December last year took over as CEO of ants gold dress Hu Xiaoming, announced Alipay will usher in a major upgrade. Direction of financial payment platform is a comprehensive upgrade to digital life from an open platform, will focus more on service life, allow businesses to plan the next three years at 40 million lines to board Alipay.
This is the first big move after Hu Xiaoming charge of local life service, Alipay was founded 15 years since the biggest upgrade and facelift. Alipay will be to serve as the center of life, the merchant, the user communicates with numerous partners to build together Alipay ecosystem within which means for some time.
However, if we look closely Alipay revamped you will find Alipay revamped not just the color of the icon bluer than ever, home topmost entrance there have been great changes.
Alipay to the top of the entrance were five to hungry yet, word of mouth, Flying Pig, Amoy vote and Civic Center, virtually every aspect of Ali's most core of the "eat, drink" service. The earlier version of the transfers, credit card payments, top center, the balance of the four most pure treasure "payment function" priority into a secondary position.
If we open the US group, you will find that most top five entrance were takeout, food, hotel accommodation, leisure / play and movie / show, basically match the new Alipay.
Although Ali had repeatedly expressed their respect is not aimed at any of the segments, but service businesses under more lines. But it is undeniable that with the strategic adjustment of the US group in recent years, as well as capital market generally optimistic about the US group, Ali had to make advance deployment of its most important areas of local life.
As to whether Ali Alipay through this revision implemented in local areas of life a big change, which will take time to answer.
Alipay move behind the revision because
Established in 2004, Alipay, Ali initially only one of its payment platform, then gradually upgraded to a financial payment platform, Ali became the key layout in the financial sector. 2013 micro-channel pay formally launched, with its many years of deep red and the introduction of subsidies in the social field, suddenly attracted a lot of Alipay users.
Admittedly, compared with Alipay on line as early as 9 years of micro-channel payment, the payment of the initial competition during the first mover advantage and micro letter is very significant. But with the development of the two, now pay in many scenarios, the micro-channel pay Alipay has been comparable; even on the user's frequency of use and user habits, micro-channel pay slightly better, has become the main payment in the crowd tool.
Data show that after 95, 00 after which the student population, accustomed to using the ratio of Alipay and micro-channel pay, has reached 2: 8, Alipay threats facing the obvious, after all preferences of young people represent the future trend.
Perhaps this is one reason why the implementation of Alipay largest revision.
There is no doubt that this revision is Alipay 15 years, the most critical time. The upgrade also means that while the revision Alipay entered the digital economy 3.0 times, gradually entered the digital transformation of the full life of service, open all interconnected.
** Of course, the service life of digital Alipay reform is not a whim, but the result of careful consideration. ** As early as last year, the slogan went from Alipay "pay to use Alipay" to "good life, Alipay." Such a revision action will make people feel Alipay this layout, not to the same group with the United States yet? After payment tool Alipay as revised, we will have a competitive advantage?
In fact, such worries are unnecessary. Data show that in 2019 China's GDP reached 99 trillion, of which the tertiary industry, ie the share of services in GDP is 53 trillion, accounting for more than half. However, the service life of the online degree is not high, all current online platforms, hungry yet, the US group, Ctrip, Flying Pig add up to the total size of less than 5% of the total service sector .
This Alipay, no doubt, is a great opportunity. For many businesses, in order to successfully perform digital operations, can help Internet companies is the best. Alipay's the idea, also just give them a chance. Alipay do more than just digitizing service life, "open platform digital life" is the focus of this revision.
Maybe before people did not recognize the importance of digital services, but this year under the influence of this sudden outbreak of a new virus crown, not only people's lives has been a great impact, and many of the real economy also suffered a "disaster" the online service, will undoubtedly become the straw under the rescue line.
This is perhaps Alipay, another reason why the implementation of the history of the largest revision.
Open new infrastructure services
The revised Alipay is no longer a financial payment platform, but an open platform for the digital lifestyle. According to Alipay statement, which will provide the basis for the digital upgrade services for 50 000 service providers and 40 million businesses in the next period of time.
According to the report data given in the payment of treasure, the market size over the next five years service industry will reach the level of 65 trillion, which means that it contains a large number of business opportunities. It is also based on this, Alipay during the preparations for the revision of 18 months, a new version of the upgrade released in March this year, obviously this is the result of a long planning results.
So, Alipay digital infrastructure services specifically how to conduct it?
First, after 20 years of business development, Ali has accumulated a large number of merchants user resources, built up a huge flow of resources platform. Alipay do is to combine geographical location, user preferences, eat, drink, wealth management, financial services and other needs to provide integrated online digital services for businesses, with Alipay members living number, data analysis, security capabilities such as the use of "centers operation + self "approach, Ali many years to build the supply chain, provide Internet technology to businesses users.
In addition to traffic support, the revision Alipay also mentioned another focus - "service providers", which is one of the connotation of an open platform.
Previously, Alipay emphasis on the service provider has not been high. But in recent years, especially in the competitive process in the brush face payment, Alipay also began to service providers "draw."
In this revision, in order to provide a better service to the service provider, Alipay launched Alipay service provider platform, service providers can access Alipay applets, small and micro businesses is available on the platform since, including its name, brand joined the staff recruitment , business registration, contract management, a series of business services.
It is noteworthy that, Alipay mentioned include not only the payment service provider organizations, acquirers, also includes various types of banks, vertical platform and SaaS service providers. Hu Xiaoming also said it would remain open platform capability to service providers to help them grow.
Not only wins the US group, is to prove safety micro-channel pay
In fact, Ali layout in the field of life services for many years. By 2015, Ali and ants gold dress each invested 3 billion yuan set up a "reputation." But the reputation of the establishment of the company, did not bring a breakthrough to the local service life of Ali. So, in 2018, Ali shot the hungry it in the bag, integrated with word of mouth, over a long period of consolidation, Ali local life performance after the merger is still unsatisfactory.
2018 Ali acquired hungry yet, hungry group of US market share, it is the ratio 4: 6. According QuestMobile latest data show that as of December 31, 2019, the US group Nikkatsu the number of users has reached nearly 70 million hungry live it day to 10.97 million subscribers, hungry yet Nikkatsu users are still far below the US group.
Therefore, after Hu Xiaoming part-time chairman Ali local living services, insiders speculate, which means Ali Hu Xiaoming will integrate all business services in local areas of life in a more important position, all-out confrontation with the United States Mission.
Alipay from the point of view of the revision, the depth of integration Alipay Ali after the service life of the business, there are indeed intent on standard American groups, or will become the forefront of confrontation with the US group. As the global number of users more than 1.2 billion people of the Super App, Alipay revamped undoubtedly bring considerable pressure the US group.
At the same time, Ali, another competitor - micro letter, after Alipay upgrade, two new competitive situation will change.
In the process of micro-channel pay rise, the micro-channel service providers rely on the one hand, one hand, on the next line of micro-payment. This makes micro-channel pay on the market in the rapidly growing lifestyle. Data show that the fourth quarter of 2018, at the amount of money paid through online transactions and payment amount in proportion scene 49% and 54%, respectively, while Alipay data over the same period was 41% and 39%.
In order to enhance the user using the online transaction frequency, Alipay often subsidize activities to attract users, and in the face of the brush started to introduce competition in the service provider. October 30, 2019, Alipay in the "New Business New Ecology" conference, announced that five aspects from the policy, innovation, ability and talent in a bid to open up the big Ali ecology, help the industry 1000 payment service providers to complete the digital transition.
After this revision Alipay, through the introduction of more life and service providers, and from the diversion, operations, payment and other aspects, to build a complete closed-loop business. This means that Alipay revamped not only to confront the rival US group will also conduct a comprehensive and competitive micro letter.
Written in the last
For just upgraded to living service platform Alipay, in addition to the front to meet the competition the US Mission to the micro-letter, but also need to be considered to optimize the integration of their internal resources as well as how to balance external resources, the only way to truly become a large open platform in order to play a greater role.
In addition, Alipay recent series of big moves, but also to make sure the US Mission to the micro-channel to make the appropriate counter-strategy, news seems to confirm this. It is reported that recently the US group also made adjustments take-away business, turned over to original Baidu takeaway No. 1 staff, Wang Po in the United States is now senior vice president and group home business group president personally guide, the two sides of the arrangement seems to have meant tense.
And behind US group have always been Tencent figure, the revised under the stimulus Alipay upgrade, the US group and Tencent will launch other aspects of cooperation, it is not impossible.
Wen / Liu Kuang public number, ID: liukuang110
