1.A basic purchase funnel includes these steps :
- Acquisition involves building awareness and acquiring user interest
- Behavior is when users engage with your business
- Conversion is when a user becomes a customer and transacts with your business
2.How google analytics works?
1.creat a GA account.(analytics.google.com)
2.all a small piece of js tracking code to each page of the site.
( Add Immediately after the opening <head> tag of your website)
2.1. What infos are they collecting?
1. language the browser is set to.
2.type of browser.
3.device and operating system used to access
4.traffic source,which is what brought users to the site in the first place.
2.2.“session.”
A session begins when a user navigates to a page that includes the Google Analytics tracking code.
A session ends after 35 minutes of inactivity.
If the user returns to a page after a session ends, a new session will begin.
2.3.Processing and Reporting
*Once Analytics processes the data, it’s stored in a database where it can’t be changed*
3. GA setup
3.1The Analytics account structure
each account has at least one "property",
each account can have multiple properties.
each property can have multuple views.
Each property can collect data independently of each other using a unique tracking ID that appears in your tracking code.
3.2 View Settings
Filters in your configuration settings to determine what data you want to include in the reports for each view.
3.3 Important notes about views:
- New views only include data from the date the view was created and onwards. When you create a new view, it will not include past data.
- If you delete a view, only administrators can recover that view within a 35days. Otherwise, the view will be permanently deleted.
3.4 User Permissions
- “Managing users” lets users add or remove user access to the account, property, or view.
- “Edit” lets users make changes to the configuration settings.
- “Collaborate” allows users to share things like dashboards or certain measurement settings.
- And finally, “Read and Analyze” lets users view data, analyze reports, and create dashboards, but restricts them from making changes to the settings or adding new users.
4.How to set up account views with filters
1.Raw data
2.Setting up a Test View
3.Creat a master view
4. add filters in test view and then test
5. After it works well , and it to master view.