Karim Lakhani, a professor at Harvard Business School, said that every boss should use generative artificial intelligence tools. Generative AI provides bosses with a more efficient way of working, improving productivity, increasing scale, communicating with customers, and promoting sales, social networking Media content updates and new product development are positive.
Karim Lakhani: Bosses who use AI will weed out bosses who don't. Using generative AI, this will have a great positive impact on their operational cost savings and scaling of the company.
Karim Lakhani also pointed out that AI tools can be applied in the following three areas:
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1. Deepen connection with consumers/users.
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2. As a creative partner in developing new business.
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3. As a "super assistant", he can effectively assist in handling many "tedious" tasks that the boss needs to face alone.
While generative AI has been criticized for "hallucinating" (i.e., inaccurate results for replies), Karim Lakhani argues that bosses shouldn't be distracted by this. It's a practical problem, but it's not an important example, and it's common in small businesses.
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Karim Lakhani said: "I think ChatGPT is a partner to reduce cognitive costs and innovative thinking." Example: A venture capitalist in California is negotiating cooperation with a business partner. These partners do not have a high level of English proficiency, and using translation services to communicate (from emails to text messages) can be costly. "But now, these people with poor English can send their 'native English' to ChatGPT, and it becomes perfect Harvard or Oxford English, or whatever English you want. In this way, they have a super ability."
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For suppliers on platforms such as Shopify, the same logic can be used to translate the website into multiple languages required by other markets, which can greatly save the high cost of traditional translation services.
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In terms of appeasing emotionally out-of-control customers, the boss tells ChatGPT about the angry customers who need to be appeased, and seeks ChatGPT's solution, as well as a series of points to ease the customer's emotions. "It will give you multiple options."
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The same applies to customer retention. “Having employees using ChatGPT will help in the output of all the company’s copywriting,” he said. “Using ChatGPT in this process will be beneficial and efficient.”
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When a business needs to develop a social media campaign, ChatGPT can generate “ideas with great realizable value.” “It will think with you.” At the same time, this should also be extended to generative AI image generation tools, such as Midjourney, DALL-E and Stability AI.
Finally, Karim Lakhani believes that AI is critical to business success. This involves how many customers you can serve, how many products you can create, the quality of your service, and how the boss can continue to learn.
The key is to start practicing and discover its strengths and limitations. Karim Lakhani says that in his life as an academic, he sees generative AI as his thinking partner and copyediting assistant. " ChatGPT never gets mad at me for changing my mind or asking it to teach millions of things," he says, but making AI a thought partner can only be achieved through practice, and unlike sprawling corporate institutions, SMEs have the flexibility sex, can begin this AI journey without hindrance or delay. "
Karim Lakhani said: "ChatGPT is the Iron Man suit. Tony Stark is not a superhero, nor is he a god. He is just an ordinary person. This is the energy that generative AI and AI tools bring to every worker .It is your AI powered suit..."
References
https://www.cnbc.com/2023/08/02/harvard-ai-guru-on-why-every-main-street-business-should-use-chatgpt.html
https://www.94c.cc/info/reasons-small-business-owner-uses-chatgpt.html