Keyword search Taobao product data interface (item_search) is one of Taobao's open business forms. After the interface platform signs an agreement with Taobao, it obtains Taobao's official data through legal channels, and then stores these data in the interface's database for development or make the call. After the enterprise accesses the Taobao keyword API interface, it only needs to enter public parameters such as the calling key, interface name, and interface version, as well as the request parameters such as product name, product price, and store address that the enterprise has obtained, and then it can use these keywords Detailed data information of the product is obtained, so this data interface is widely used in e-commerce platforms, third-party payment platforms and other markets. The request parameters of the keyword search Taobao product data interface mainly include product title, product price, product pictures, etc.; the return format is generally JSON; the data mainly comes from the official data of Taobao open platform.
Keyword search Taobao product data interface steps are as follows:
- Register a developer account on the open platform.
- Register an application key (App Key) for each Taobao application.
- Download the SDK of Taobao API and master the basic API basics and calls.
- Use SDK interfaces and objects to pass in the AppKey or obtain and pass in the SessionKey when necessary for program development.
- Use the document center and API testing tools of the Taobao platform to test the interface to understand the return information and facilitate program acquisition.
The keyword search Taobao product data list code is as follows:
taobao.item_get-get Taobao product list data return value description
1.Public parameters
| name | type | must | describe |
|---|---|---|---|
| key | String | yes | Call key (must be spliced into the URL in GET mode, demo example) |
| secret | String | yes | call key |
| api_name | String | yes | API interface name (included in the request address) [item_search, item_get, item_search_shop, etc.] |
| cache | String | no | [yes,no] The default is yes, which will call cached data and is faster. |
| result_type | String | no | [json,jsonu,xml,serialize,var_export] returns the data format, the default is json, the content output by jsonu can be read directly in Chinese |
| lang | String | no | [cn,en,ru] translation language, default cn simplified Chinese |
| version | String | no | API version (copy Taobaoapi2014 to get the API SDK file) |
2. Request Example
3. Response example
The purpose of keyword search Taobao product data interface is as follows:
- Implement product search. Through the keyword search product API interface, the e-commerce platform can provide consumers with a simple and fast product search function. Users only need to enter a keyword to get a list of products related to that keyword.
- Provide convenient product search services. The keyword search product API interface can provide third-party developers with a convenient product search service. Developers can use this interface to implement product search functions in their own applications, thereby providing users with a better shopping experience.
- Perform data analysis. The keyword search product API interface can provide some useful data analysis to the e-commerce platform. For example, by analyzing the keywords searched by users, e-commerce platforms can understand users’ shopping preferences and needs, thereby improving their product recommendation systems.
- Provide precise positioning services for advertisers. The keyword search product API interface can help advertisers achieve precise positioning services. Advertisers can use this interface to push relevant ads to users based on their search keywords, thereby improving advertising effectiveness.
- Help e-commerce platforms conduct bidding rankings. The keyword search product API interface can realize the bidding ranking function. E-commerce platforms can sort search results by price, sales volume and other factors based on merchants’ bidding, thereby improving users’ shopping experience.