“我们转型新能源乘用车，一开始选择研发生产悦虎和远志M1两款中低价位车型是为了“练练手”。我们用这两款车型探路，去熟悉和了解新能源市场，通过一步一步踏踏实实把产品做好，逐渐获得消费者认可，同时也为今后研发其他更高端的新能源车型奠定市场基础。”在成都国际车展举办期间，大运集团有限公司董事长远勤山先生、产品研发总监王震先生接受了媒体采访。远勤山表示，汽车行业的生存规则就是看“综合实力”。大运新能源有底气，有口碑，有实力，注重品质与服务，致力为消费者打造舒适便捷的新能源车型，带给消费者更加幸福美好的体验感。
记者：大运集团在摩托车和重卡领域已经取得了傲人成绩，是什么原因让大运选择进入竞争更加激烈的新能源赛道？
远勤山：说到竞争激烈，其实摩托车竞争更加激烈。国内摩托车企业原来有五六百家，现在只剩下十几家，而且赚钱的可能不到十家，关键是再也没有一家企业新入局，这才叫竞争激烈。新能源汽车目前还有许多新进入者，就证明激烈程度还不够，还有非常大的市场空间。
那么为什么我们要从摩托车向汽车转型？摩托车在20年前是个奢侈品，但是随着国内人民生活水平的快速提高，人们对汽车出行需求的逐步加大，摩托车在国内市场逐步萎缩，现在国内主要以大排量高端“玩家”为主，市场主要以出口为主。这个时候我们不可能因为国内摩托车市场缩小，大运跟着一起缩小，所以我们要与时俱进，向汽车转型。
记者：在成都国际车展上，大运新能源携小型SUV悦虎和MPV远志M1亮相车展。大运新能源为什么选择首先用这两款车型进入新能源市场？
Yuanqinshan: After entering the new energy passenger vehicle market, we initially developed and produced two low- and medium-priced models, the Yuehu and Yuanzhi M1, mainly for "practice". We use these two models to explore the road, to get familiar with and understand the new energy market, and to make the products step by step, to win the recognition of consumers, and to leave the brand impression of Universiade New Energy Heavy Industry quality in the hearts of consumers, so that It will lay a market foundation for the future development and production of other higher-end models. This process may be very hard, just like raising children in our family. At the beginning, it does not make money. If there are many children, it will cost a lot and the financial burden will be heavy. But if there are no children, there will be no future. The principle is the same. I believe that as long as the product is good, the market acceptance will be higher and higher. After we made these two cars, the market response was very good, especially the Yuanzhi M1. The driving experience was more comfortable than the millions of cars I drove before. This also inspired our confidence and fighting spirit and enabled us to be more It is better to invest in the research work of more high-end models in the future.
Reporter: At present, there are many cross-border entrants in the new energy vehicle market, such as Xiaomi and Leapao, all of which have transformed from other industries and started to make new energy vehicles. What kind of competitive advantages does a large-scale operation type of new energy have?
Yuan Qinshan: In fact, no matter which industry you enter the automobile industry from, you need to have comprehensive strength. What is comprehensive strength? The first is the accumulation of technical talents, the second is the foundation of funds, and the third is the accurate judgment of the market. If one of these three items is missing, it is difficult to do it, if two items are missing, it will be impossible, and if three items are missing, it is a blind waste of money.
So, what do we rely on for our transition to new energy vehicles? First of all, we have decades of foundational background. We make motorcycles and trucks. The foundation accumulated in technology, talents and management is basically the same as the principle of making new energy vehicles.
Secondly, the profits obtained in industries such as motorcycles, real estate, and trucks have accumulated a good financial foundation for us to enter new energy vehicles.
In the end, we have been selling cars for decades and manufacturing cars for 20 years. It can be said that we have a good understanding of the entire car market, which allows us to avoid many detours.
Entering the new energy vehicle market, how to win the scale effect of the market? How to continue to grow bigger and stronger? First of all, it mainly depends on the product, the product is the first "1", and then it must have a good cost performance, and it must be advertised through the media, and then through the laying of channel outlets across the country, let consumers see and test drive I have experienced that the most important thing is the good word-of-mouth after consumers purchase, and the continuous accumulation of good word-of-mouth will gradually form a scale effect.
Just like our Polygala has an online car-hailing company, some cars have run up to 500,000 kilometers in two years, and many cars have run 400,000 kilometers without major quality problems. We may be new energy We are the only company in the automotive industry that promises an 8-year or 600,000-kilometer warranty for the three-electric system. This is our confidence and reputation.
Reporter: I learned that Universiade implements a dual-brand strategy. The Universiade new energy just mentioned is the Yuehu and Yuanzhi M1 models, as well as the Yuanhang series. What is the difference between their brand positioning?
Yuanqinshan: Yuehu takes the route of being close to the people, and it can meet the daily travel needs with a small amount of money. Its positioning is transportation, affordable, and convenient for commuting.
Polygala’s main market is online appointments and families. Its positioning is economical and comfortable. Many tourist cities, such as Sanya, Guilin, Yunnan, and Shanxi, sell well because it is comfortable to sit and saves money. We The advertisement for this car is: If you can’t reach the comfort level of high-speed rail on the highway, you don’t need to pay, because we have such technical confidence.
Yuanhang Automobile is taking the high-end route, targeting the consumption needs of elites. We have applied many world-leading technologies to Yuanhang products, which means that we can enjoy a more technological and intelligent high-end experience.
Reporter: Universiade Yuehu is known as "Chaowan pure electric off-road small steel cannon" because it has super high safety, excellent passability, and very strong power performance. Can you introduce the off-road performance of the "Small Steel Cannon" in detail? Why is it more suitable for urban transportation?
Wang Zhen: As the first SUV model under Universiade, Yuehu considered the convenience and passability of urban and rural vehicles at the beginning of its design, and chose a small SUV solution in terms of size. Its body size is 3695 1685 1598mm, wheelbase 2410mm, has superior wheelbase data among pure electric SUVs, achieves small body, large space, very flexible driving, convenient parking, very suitable for urban transportation.
At the same time, the main driving scenarios of Yuehu are urban and rural roads, and the road conditions are relatively complicated. In this regard, the minimum ground clearance designed by Yuehu is 201mm, the approach angle is 26°, and the departure angle is 40°, which has strong passability. Yuehu is also the only model in its class with McPherson independent suspension front and rear with stabilizer bar. The independent suspension with stabilizer bar has excellent responsiveness and handling, so that the body has In addition to good stability, even on bumpy and potholed roads in the countryside, the occupants of the car are very comfortable to drive and have strong off-road attributes.
记者：随着市场不断扩张，车型愈加丰富，服务也要跟上步代。大运新能源的服务体系怎么样？
远勤山：能把乘用车服务做得好的，不一定能把卡车服务做得好，但是能把卡车服务做得好的，一定能把乘用车服务做好。
为什么？因为卡车的售后服务难度比乘用车大得多，卡车一年跑不到15万公里是不赚钱的，大部分要跑超过20万公里，而私家车一年只能跑两三万公里，网约车一年也就十几万公里。而且卡车有4万多个零部件，拉50吨的货，在高速路上也能跑到120迈的速度，它配件损坏的频率比乘用车大的多。关键是卡车的维修地点半径非常大，它拉着货，今天在成都，明天可能就到上海，后天可能就到乌鲁木齐了，卡车停一天，相关费用是非常高的，售后服务代价是很大的，这就需要快速服务到位，所以从某种程度上讲，服务比质量更重要。基于此，我们对卡车售后服务的要求，在全国原则上要保证两个小时之内到达，能够快速解决客户的问题，对乘用车我们要求要在一个小时之内到达，因为它的行驶半径小得多。
我们内部关于产品质量管理有一项规定，卡车售后故障率超过1%的配件必须报给我，上会研究，但是对于乘用车配件售后故障率上报的条件必须限定在0.1%，因为卡车出的问题小毛病要比乘用车多得多。通过对卡车行业的市场调研，卡车1%的配件故障率已经非常低了，已经是行业一流的质量和服务水平了，所以乘用车我们更有信心排在行业前列。
写在最后：
从摩托车到重卡，再到新能源乘用车，大运新能源稳扎稳打，步步为赢，逐渐积累了丰富的经验，拥有了对抗风险与挑战的十足底气，实现了从无到有，从大到强的突破。从远勤山先生、王震先生的群访中我们看到了大运新能源强劲的综合实力。无论是进驻新能源赛道，还是后期的产品布局、服务体系的完善，大运新能源都有着清晰的“目标感”。相信在雄厚品牌力以及卓越产品力的加持下，大运新能源定会持续引领新能源汽车市场高质量发展！