Table of contents
1. Course content introduction
1. Course content introduction
"Entrepreneurial business model design and practice" is a very important part of the MBA curriculum. Entrepreneurship is the act of dedicating time, energy and resources to create innovation and value. Entrepreneurial business model design is the core of entrepreneurship, which determines the business model of the enterprise, including how to solve customer needs, how to establish effective sales channels, how to achieve profitability, and so on. The "Entrepreneurial Business Model Design and Practice" in the MBA course involves how to transform innovative thinking into commercial success, how to conduct market research, and the practical operation of business plans. It helps students gain a deep understanding of the complex business environment, deepen their understanding of marketing, business planning, and financial management courses, and enable students to master the core elements of entrepreneurial success. Entrepreneurial business model design and practice allows students to have a deep understanding of the whole process from academic research to practical operation in the course, and has established a wealth of practical experience, which is of great help to future career development. Therefore, "Entrepreneurial Business Model Design and Practice" is an indispensable and important part of the MBA curriculum.
This article is a learning mind map compiled from the courseware of Mr. Hong Yong from Dalian University of Technology. In the process of writing a business plan, sometimes there will be situations where the thinking is not clear, you can refer to this article. By reading this article, you can get a detailed and easy-to-understand business plan mind map, help you understand the structure and content of the business plan more clearly, and provide some practical writing skills and suggestions. The topics covered in this article include market analysis, competitor analysis, financial budget and many other aspects, which can create a comprehensive and powerful business plan for you. So, whether you're writing for the first time or need to refine your business plan, use this article to improve your ideas and chances of success.
2. Course content mind map
3. Text content
Entrepreneurial business model design and practice
Chapter 1 Business Model Overview
1.1 Course Introduction
Basic logic of business model design
what do I have?
where am I?
Where am I going?
Why should I?
How do I get to?
Who Should Learn Business Model Design
Business model design course content
Business Model Overview
Fundamentals of business model design
Business Model Design: Market Positioning
Business Model Design: Business System
Business Model Design: Resource Capabilities
Business Model Design: Profit Structure
Typical business model innovation and application
1.2 Connotation of business model
Business Model Evolution
Ancient
modern
modern
business model concept
business model definition
The business model is the transaction structure between the enterprise and its stakeholders constructed to maximize the value of the enterprise
Difference between business model and management model
1.3 Innovation value of business model
optimize cost
reduce risk
Improve efficiency
Operational flexibility
Continue to grow
1.4 Entrepreneurship and business model
How do you start a business?
What is the biggest problem facing starting a business?
Business Models for Physical Goods
self-produced and self-sold
Outsource production, own sales
Only produce, not sell
Only sell, not produce
.....
advertising business model
display ads
Advertising Alliance
E-commerce advertising
soft text
The effect of exchanging virtual products for advertisements
User Behavior Data
The business model of the trading platform
Physical trading platform
Service trading platform
Precipitation fund model
Business model that charges users directly
recurring payment model
pay as you go
printer mode
Freemium business model
Limited number of free trials
Limited number of free trials
Restrict features available to free users
in-app purchase
try it for free
Core functions are free, other functions are charged
The core functions are free, and colleagues divert to other paid services
organize activity
Chapter 2 Basic Principles of Business Model
2.1 Business Model Model--Business Canvas
4 perspectives
How to provide it?
What to offer?
For whom?
What are the costs and revenues?
9 building blocks
value proposition
business critical
important cooperation
core resources
cost structure
customer relations
client subdivision
channel access
Source of income
2.2 Business Model Model--Wei Zhu Model
6 elements
position
business system
Key Resource Capabilities
profit model
cash flow structure
Corporation value
2.3 Framework system of business model design
business model environment
Blue Ocean Strategy for Business Models
Business Model Design Methodology
Internet business thinking
2.4 Business Model Design Elements
Positioning (customer segment/relationship, value proposition; positioning, value)
Business system (key business, channel access, important cooperation; business system)
Resource capabilities (core resources; key resource capabilities)
Profit structure (cost structure, revenue source; profit model, cash flow structure)
Chapter 3 Business Model Design: Positioning
3.1 Market Opportunity Analysis
Four Types of Market Opportunities
Exploitation opportunities
creative opportunity
expansion opportunity
improvement opportunity
Sources of Entrepreneurial Opportunities
changing environmental trends
unresolved issues
market niche
3.2 Value Proposition Design
Value Proposition Elements
What is the value proposition?
Value Proposition Design
What is the internal structure of the value proposition?
value proposition design
3.3 Business Model Positioning
customer positioning
market segmentation
target market selection
Market positioning
value proposition
three dimensions
3.4 Positioning design case
Chapter 4 Business Model Design: Business System
4.1 Business System Composition
structure
Role
relation
4.2 Customer trading system design
Customer trading system composition
customer relationship type
Business challenges
Customer transaction system design direction
Faster
better quality
more economical
more convenient
4.3 Supply Trading System Design
Supply transaction relationship type
supply transaction relationship
Supply trading system design direction
closer
better quality
more economical
more enhanced
4.4 Business System Design Cases
Chapter 5 Business Design Patterns: Resource Capabilities
5.1 Composition of resources and capabilities
tangible assets of the business
technical resources
financial resources
physical resources
organizational resources
intangible assets of the enterprise
human Resources
Innovation resources
5.2 Business model resource creation
pest analysis
key resource creation
SHaRP Resources for Business Models
specialization
hard to copy
scarcity
Preciousness
5.3 Cultivation of key resource capabilities
core competitiveness
Criteria for Distinguishing Core Competence
valuable ability
rare ability
inimitable ability
irreplaceable ability
Durable competitive advantage is the result of the combination of four criteria
Resource-Capability-Competitive Analysis Model
5.4 Case Study of Business Model Resource Design
Chapter 6 Business Model Design: Profit Structure
6.1 Profit Structure
Classification of income
once
measurement
timing
count
share
free
way of spending
fixed
remaining
divided into
6.2 Profit Sources
income and expense
Spending Source PM Chart
profit model
Fee method
6.3 Cash flow structure
6.4 Profit structure design case
Product profit
Brand Profit
resource profit
Associated profit
System profit
capital profit
Ecological profit
Chapter 7 Typical Business Model Innovation and Case Discussion
platform business model
Unilateral platform: enterprise platformization
Handu Clothing House
Bilateral/Multilateral Platforms: Creating Ecosystems
Taobao
Jingdong
free business model
What is a free business model
advertise
Value-added services
open business model
sharing economy model
Airbnb
Didi