Recently, the China Federation of Science and Internet Technology released the "White Paper on Large Screens in Chinese Households in 2023", and the data shows that the number of users of smart TVs has grown steadily in the past three years. Among the 494 million households in the country, the penetration rate of smart large screens is nearly 90%. Not only that, CCData research predicts that the penetration rate of smart TVs in China will reach more than 95% in 2025. This is in stark contrast to the mobile internet, which saw growth stagnate three years ago. At the moment when the mobile Internet dividend is at its peak, the marketing value of the large smart TV screen, which is still growing steadily, is constantly being released, which is bound to attract the attention of more and more brands and become an important choice for their marketing.
Large home screens occupy an indispensable touch scene, and the rising data of smart large screens also shows its huge marketing value. With the continuous evolution of technology, large-screen marketing is no longer just about brand exposure. Coocaa Technology, which has been committed to large-screen marketing, has been empowered by big data technology, based on family tags, behavior tags, and large screen sizes. Rich labels can accurately lock the core target families and achieve more precise marketing delivery.
At the same time, the users of large screens at home also have their own characteristics. For the brand side, if they can make good use of these existing characteristics of using large screens in the home, they can often get twice the result with half the effort. Relying on big data, Coocaa Technology can achieve intelligent calculation, precise delivery, programmatic scheduling, support S2S, C2S and other monitoring methods, and the data is real. At the same time, more than ten kinds of advertising positions, such as global pop-up advertisements, domineering screen advertisements, AI voice advertisements, intelligent recognition advertisements, event advertisements, member game advertisements, etc., are launched, with 360° full path coverage, and an innovative OTT large-screen marketing closed loop is built to help The brand side conducts targeted marketing campaigns to further enhance brand awareness.