"Soft Skills for Programmers" Chapter 2 Building and Maintaining a Personal Brand
2.1 The importance of building a personal brand
Whether you like it or actively build your own brand, you have a personal brand , for example, your WeChat avatar can be counted as part of your personal brand. Note here: Empty is not the same as null . If your brand doesn’t seem to communicate anything, people may think that you are not publicly involved in any activities, and you can only let the employer imagine who you are, but this does not Not what we want.
2.2 How to build a personal brand
Anyone who interacts with a brand (the audience) will have a set of expectations of the brand . People will like and even be loyal to the brand because of the expectations they have about the brand and the products it represents meet those expectations.
Therefore, we must first understand our audience . For example, the audience for graduate students may be tutors, who may prefer self-disciplined students; the audience for employees may be leaders, who may prefer reliable employees. By identifying and knowing our audience and what they value, we can present ourselves as professionals who can meet their expectations . A word of caution here: make sure your brand is authentic , if you just love having pink hair, anyone who loses interest in you because of this may not be a good match for you in the first place, so there's no need to change this.
2.3 How programmers build their own personal brand
For programmers, you can build your own brand by actively publishing blogs, participating in open source projects , and other visible contributions (such as brushing questions), that is, ensuring that your brand shows a high degree of attention to technology .
During this period, please pay attention to distinguishing your public brand (large size) from your private space (small size), avoid discussing controversial topics in the public brand , and prevent others from misunderstanding us and putting some kind of "label" on us.
In addition, in addition to publishing technology-related blogs, you can occasionally write some articles on professionalism , such as: how to improve interpersonal communication skills, time management skills, etc.
In conclusion, make sure you maintain a high level of focus not only on technology but also on professionalism .
2.4 Wide brand influence
Everything you do affects how others perceive you, not just your online social media activities , but also the impression you make on your colleagues offline . It's an obvious fact: it's easier to land a job with a referral than by yourself!
Therefore, it is important to maintain a high-level professional image at all times, whether online or offline .