In the post-epidemic era, in an environment full of uncertainties, the pan-entertainment industry is facing many challenges. For example, users need fresh interactive experiences and increasingly diverse demands for digital content; and the cost of APP customer acquisition increases, how to ensure that users Retention has high requirements for data analysis; going overseas is facing challenges of content and data compliance in different countries, regions, and nationalities; generative AI will bring about subversive changes, but the business model of pan-entertainment application AGI is still unclear. Still in very early stages of exploration. Faced with the above challenges, the Amazon Cloud Technology Pan-Entertainment Summit Forum gave some thoughts and solutions.
Builders need the most powerful API to build by themselves; Buyers need out-of-the-box solutions to solve business problems. Amazon cloud technology and partner solutions are built around five areas: media content production, media content supply chain, broadcast TV, streaming media and data analysis.
Since the release of generative AI models such as Stable Diffusion, machine learning is at an inflection point in the development of large-scale popularization and application. The same is true for customers in the pan-entertainment industry. Amazon cloud technology generative AI solutions can be used to reshape customer experience.
AIGC has a wide range of needs in multiple scenarios in the pan-entertainment industry:
For example, in the marketing process, live broadcast and short video are the main digital means of e-commerce marketing. Live broadcast using AI-generated digital humans can bring cross-time zone, cross-region, multi-language, etc. The production of video copywriting and short video materials further improves efficiency and expands the influence of secondary communication on social media. There are also specific landing scenarios in after-sales, display and other links, and many customers have implemented or are implementing applications.
For example, at the event site of Amazon Cloud Technology, Dagong Technology, ByteDance, Weikuai Technology, Yidiantianxia and Sixiangwufu are all at the forefront of the industry in terms of exploration in this area, from 3D digital human, video special effects, VR immersive experience , Multilingual digital population broadcasting and virtual interactive live broadcasting scenes have built applications.
Facing pan-entertainment business scenarios, Amazon Cloud Technology has the following advantages:
● First of all, it has a global infrastructure, and currently operates 99 availability zones and 410+ pop points in 31 geographic regions around the world;
● Secondly, it can provide customers with a professional and flexible solution base that supports media processing, production and publishing, and data analysis and processing, helping customers to iterate quickly and innovate quickly;
● Finally, it has overseas ecological adaptability, a global partner network, and proven and mature customer practices.