Newsletter｜2023 FOX Upfront will feature Tubi

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2023 FOX Upfront will feature Tubi

On May 15, 2023, FOX will hold the annual FOX Upfront in Manhattan Center, New York, to showcase FOX's outstanding portfolio value and innovative capabilities to advertisers. Using a new location and format, the event is designed to speak directly to advertisers, making and maintaining connections.

According to Broadcasting & Cable , Marianne Gambelli, FOX President of Advertising Sales, Marketing & Brand Partnerships, who appeared first, spoke highly of Tubi's unparalleled scale among peers . Tubi has the largest movie and TV resource library and 64 million monthly active users. With the support of FOX, Tubi has achieved 44% annual growth rate, and Tubi's young and diverse audience is the perfect complement to FOX's existing audience.

Immediately afterwards, Tubi Chief Marketing Officer Nicole Parlapiano and Chief Revenue Officer Mark Rotblat took the stage. Tubi has become a leading free streaming service, respecting user preferences, and ensuring users have a perfect viewing experience on the basis of being completely free and low ad load. In addition, Tubi will also provide a personalized viewing tour based on user preferences - the rabbit hole , and introduce more videos of the same type that users will love.

Mark shared that Tubi will reach 1% of total minutes watched on TV in the US by February 2023 , and stated that "Tubi is not only ad-supported, but also designed to create the best and most effective ad experience in streaming. We are constantly improving this technology It's been over 12 years, and as you can see, the results have been remarkable."

Fast Company and other media have made a single report on Tubi

Tubi's ad in the 2023 US Super Bowl has aroused widespread social media responses, and Fast Company and other media have also reported on Tubi, which has attracted much attention.

Among them, an article titled " Why Disney's streaming losses are Tubi's gains " analyzed the difference in positioning between free streaming service company Tubi and subscription streaming media such as Disney: Tubi has always been positioned in AVOD advertising support for the past ten years The video-on-demand platform allows everyone to enjoy high-quality video content for free.

https://www.fastcompany.com/90894125/why-disneys-streaming-losses-are-tubis-gains?utm_medium=social&utm_source=linkedin

Lifehacker also pointed out in the article " The Out-of-Touch Adults' Guide to Kid Culture: Is Tubi Secretly the Best Streaming Service? " that Tubi's price ($0) is part of its appeal, and another factor is that Tubi and Philosophical differences between subscription streaming platforms.

While platforms like Netflix, AppleTV, and Prime are scrambling for blockbuster rights and pouring money into them, Tubi is focused on amassing a vast amount of other video content and giving it away to viewers for free, even spending a limited amount on Tubi originals. Tubi has a specific audience segment, such as those who like 70s western movies or 2007 low-budget horror movies, and viewers can find what they want to watch on Tubi. Tubi is like the DVD rack at your local supermarket, but you don't pay and you get access to 50,000 movies and TV shows.

Fast Company further mentioned in the article , "In addition to having a large amount of video content, Tubi can also provide advertisers who place advertisements on the platform with a large amount of specific data in order to better reach the target audience of advertisers. With the subscription The streaming business is increasingly challenged to reach audiences, an ad streaming model that has been adopted by companies including Pluto and Ruku.

Tubi launches blockbuster movies, anime and a slew of original series in May

Tubi released a string of blockbuster movies this May , including "Pi," which scored 9.2 on Douban, "Bohemian Rhapsody" at 8.6 and "The Hunger Games" at 7.1.

At the same time, popular anime "Naruto", "Hunter x Hunter" and "One Punch Man" are also available on Tubi for free.

In the same month, Tubi also launched Tubi original series such as Dead Hot, Classmates, and No Way Out, providing more choices for tens of millions of viewers.

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