2023 is a year of connection between the past and the future. It is a big opportunity and outlet for TK, and it is the general trend; compared with other cross-border e-commerce platforms, traditional e-commerce platforms such as Y Amazon, X Pi, and S Express ,TK belongs to the interest e-commerce, which is the same as domestic DY. Its platform operating rules and decentralized algorithm will make this shopping method more in line with the living habits of people in the future.
According to relevant data, the market size of China's cross-border e-commerce live streaming is on the rise this year. This is because TikTok has a huge traffic volume of more than one billion global active users and the number of users is still growing, and since TikTok started e-commerce Afterwards, a quarter of the users will make purchases after watching TikTok live streaming, and the conversion rate is high, which brings countless imaginations and possibilities to cross-border MCN and its related businesses.
To settle in TK cross-border MCN, the following conditions should be met:
1. Well-established corporate capabilities
Enterprise qualification: Mainland China: The enterprise has been registered for more than one year (not included in the list of abnormal operations), and the business scope of the business license includes the services required for this category. Hong Kong, China: The enterprise has been registered for more than one year (not included in the list of abnormal operations), and has obtained the qualification and verification of enterprise legal person.
2. Excellent content creation ability and mature operation team Tk account:
There are at least three Tk accounts operating in the target market country, with fans ≥ 1000, and the single account status is normal. Complete at least one screenshot of an English live broadcast that lasts longer than 30 minutes. It is necessary to show the live broadcast and record the duration. The operation team is equipped with a dedicated Tk operation team with at least three people in the team.
3. Have high-quality live broadcast hardware conditions and fixed office space, and have a stable and effective live broadcast plan (provide a calendar for the next month)
All in all, TK’s cross-border MCN bonus period has arrived, based on the success model of super-large traffic + ultra-high stickiness + high consumption power + domestic Douyin’s “interest e-commerce” that can be replicated = TK’s super liquidity in the future.
At present, TikTok is in a period of rapid development. At this time, it is necessary to occupy the layout in advance. In the future platform explosion period, you will get unexpected gains.