More than 50% of the users of Xiaohongshu are from first-tier cities, which proves that the platform has huge traffic value. Among them, brands will naturally pursue how to write business notes for profit. Today I will share with you how to write brand business notes, and what should be paid attention to when posting notes.
According to the latest data, the monthly active users of the platform have reached a new high, which proves that when Douyin has entered the stock era, Xiaohongshu still has incremental commercial value. We all know that the incremental cost is lower than the stock cost, and the income will be higher than the stock. In a sense, the platform is still a blue ocean.
1. How to write brand business notes
1. Soft commercialization of notes
People today are no longer what they were more than ten years ago. They used to have less choices and more needs, but now they have more choices and more needs. Naturally, many people no longer want to see commercial information that is directly in front of people's eyes, which will arouse the disgust of users instead. So the first point of how to write brand business notes is to soften the notes.
It means to make people really feel that this thing is worthwhile, and it is a good thing for themselves that can help themselves. It should be noted that it cannot contain inducing information, such as making an appointment to a physical store, leading customers to other platforms, etc. The softening of the notes means that users can make their own choices, and users cannot be forced to choose. Users feel that the choices they make are made entirely out of their own will.
2. Product priority, content is king
In fact, no matter how the method changes, as a brand or an enterprise, you must clearly know what is the foundation of your life. For an enterprise, the product is the real dry goods, and the content is the safflower. Therefore, business notes must rely on branded products. No matter what the purpose is, it is to magnify the selling points and advantages of the product to the users. This is the so-called "strengthening strengths and avoiding weaknesses".
3. Reasonable layout of marketing strategy
A good product, whether it is a product or a note, is the same. You can’t just know it yourself, and you can’t sell melons and boast. It needs the approval of most people. So in fact, in terms of marketing strategy, experts or Internet celebrities on the matrix layout platform will promote it. In particular, learn to use major hot topics and Tottenham to attract more attention. For example, word-of-mouth marketing, after-sales service, etc. are all operable spaces.
2. What should be paid attention to when posting notes?
1. Appropriate talents : When choosing a reasonable layout marketing strategy, we must pay attention to the choice of Internet celebrity talents. First, it is in line with the style of our products and the temperament of the brand culture, and secondly, it is a matter of quality.
2. Pay attention to the rules: Xiaohongshu has a strict note release review mechanism. Some sensitive and illegal words are not allowed to pass through the platform, and serious ones may be blocked. In addition, notes that are too commercial will not be recommended by the platform. easy to complain about.
3. Release time: I don’t know the best time for platform push, and the release rhythm is chaotic; Xiaohongshu users are generally active in entertainment and leisure time other than working hours.
4. Excessive laying of large-scale content: This will easily lead to violations. It is best not to post more than 10 articles a day, as it is prone to violations. This situation directly affects the brand number and store application after the brand, which is equivalent to being blacklisted by the platform in advance.
The above is the sharing of how to write brand business notes, I hope you can gain something~