From the initial purchase to repeat purchase, minefields and set out several suggestions derivative of lightning. Come and see the minefield, you stepped on a few:
A minefield: pure advertising information scraper.
One single day more than 5 product information hard advertising, direct brush a friend's screen. You can stand on your friend's point of view to think this thing is how painful it? You know, our circle of friends is to communicate feelings, understand each other's lives. And you brush a few times actually have been your friends directly set permissions circle of friends "do not look at him (her) circle of friends."
Lightning: circle of friends of marketing, first of all is to make friends feel, that you are still flesh and blood people. Trust is beginning to understand. Of course, the circle of friends I still have to send ads, but the ads do not so hard. You can write the contents of a circle of friends from several aspects: product-related, personal feelings, derivative of a number of insights (~ Well you want to develop distribution), on how to buy a product similar in proportion to a reasonable allocation of good. In addition, the day also identify several reasonable point in time to publish separately. You can read yourself back at the contents of the day, than what meets.
Minefield II: selling a wide range of goods, no focus, no main push.
You sell mask, also sell watches, also sell some specialty products, but also sell shoes selling clothes ...... This will not only make your friends feel that you are not a professional sellers, another aspect, also tell your friends, you do not supply a great advantage, you are more brands distribution. Let your friends how to believe your goods is a good stock? And the price there are advantages?
Lightning:
Select a category drill down and establish their own professional image, so expect to buy a friend as long as you think of things which succeeded.
Minefields three: no interaction, no marketing.
There are a lot of new friends, the people you add to your micro-channel circle of friends, and from people just continue to look at the micro-believe you posted, but you can also just communicate with him only as to point praise and comments.
Lightning : activate your circle of friends, the focus in the sense of participation. You can start a topic, product awards, prizes attached evaluation. On the one hand the product of propaganda spread function did also activate the sense circle of friends involved, on the other hand also accumulated a real effective evaluation reputation for their next product promotion.
Minefields four: entirely based on their own subjective judgment recommended product.
A product can not be suitable for anyone, such as a bag, some people carrying feeling great temperament, some people will be carrying a special rustic feel. A different customer's skin care products, with things is necessarily different, but a lot of people recommended language is, that I used, very good, recommend to you use. Pro-resistance drops students, not necessarily suitable for you to use other people use, have you considered a friend of the feelings it?
Lightning : must let friends feel, you are recommended specifically for him. Skin care products, must be based on your friend's skin and understand the needs and constantly asked patiently, and finally recommended. Clothes must be based on each other's height, degree of white skin, clothes and basic requirements for individuals to comprehensive recommend the right size, color and style. The worst of which is to sell customers have recommended the same paragraph. You know.
Minefields five: they did not experience too, would recommend to a friend.
You have not used, you make good friends how to believe your product? Themselves have not used the product, in fact, did not recommend selling them emboldened, not very convincing. No experience is no right to speak ah. For the characteristics of the product, feelings, weaknesses and strengths are actually used only getting goods from the people there to listen to. And then relayed out, taste will become a lot.
Lightning : Be sure to use personally experienced, and really feel good, go out it will recommend someone to trust you.
There are the following three minefields, a direct result of repeat purchase rate is too low:
Minefields six: poor product itself.
This is the key, if the quality of the product itself is not good, a friend used naturally not come back to buy. The concept of what is a good product? Just say here that a basic point: quality. Other, another day we'll share.
Lightning : adhere to only sell good stuff. The quality of a good thing can bring a steady stream of repeat purchase. You a bad quality stuff, people will only experience once spurned. Good quality stuff, For the seller itself is a guarantee of confidence!
Minefield Seven: poorly maintained customer relationships.
Friends to buy something, no longer involved. Buying process reflects merely buyer-seller relationship. This is not only his friends feel special treatment (you know, the reason a lot of people for the first time to buy mostly agree because you are my friend, so I support you buy your stuff) do not understand the feelings of friends after the use , What to enhance their products.
Lightning : all friends of friends to buy their own goods, we purchase from enthusiasm after then before buying to purchase can not be reduced. For example, mask it, after buying informed when shipped, and asked whether the arrival. After the arrival of better use to guide and give more advice. After use, I ask how it feels, there's no more suggestions. If you have better suggestions you decided to adopt the best little reward Oh! Customers like this not only feel themselves to be not the same preferential treatment, it is possible to feel you care for him.
Minefield eight: no sales turnover next boot feature set .
Customers sell product A, you made goods A. No surprises and expectations. Of course, the most important thing is, do not contribute to the next deal of bait