With the improvement of township and rural income levels, the spending power of the town youth gone. Data show that in 2019 during the Golden Week, the town youth consumption frequency increase of 50%; during the two-eleven, the new online shoppers about 70% from the four-tier cities, counties, towns. To town youth major group of four-tier cities, counties, towns, is becoming a new engine of economic growth in our country, at the same time, the pursuit of quality of life, not weaker spending power of a second-tier cities, has become a town of youth consumption the main trends in behavior.
Town youth married a car bomb into the most assists
More than half of the twelfth lunar month, the youth in the small town life of Li swept away this year before the New Year approaching a state of decadence, start refreshing, full of joy for the New Year. New Year to Li, it is bound to be the same as this year's, a few life events are coming from, built a new house, buy a new car, but also the success of recent years off single, find a girlfriend, she began to talk of marriage. And things turn for the better is that Li in recent years by a car bomb Dishou rent "bomb" of a section 2019 Harvard H6.
As the family built a house, but also to do the renovation, buying a car is the second year of what was originally intended to be considered again next year. But last year, when visiting the Lynx New Year activities, Li happened to see a car bomb down payment-free car rental activities. Out of curiosity point to open, only to find the down payment required rent more than 10,000 yuan can put the car back, but also includes the first year of the vehicle purchase tax and insurance, and a car bomb in the "New Year new car," New Year's Day activities, as well as free down payment of rent, welfare gift coupons and the like. This makes Li very seductive, after consultation they bought a single favorite long Hover H6.
Li mention cars faster than imagined, when stores have just the car, about a week's time Mike put on the new car. At the beginning of the twelfth lunar month of the New Year approaching, Mike began the road blind date, since every time Mike are driving a new car to pick each other, careful and thoughtful he got a lot of girls of all ages. Years later, Mike plans to travel with his girlfriend, planning their future together.
26-year-old Li is married dream for many years, a car bomb car low threshold, which allows Mike a little tight on hand ahead of the opening of the new car, giving life to bring convenience, but also advance into the next stage of life .
Online car bomb peace of mind New Year gift overweight sustained a car bomb into a new favorite small town youth
在2019年双十一、双十二活动中连续获得汽车新零售冠军之后，2020新年期间，面对2020年开年以来疫情蔓延的情况，弹个车启动"零接触服务"，倾力打造"零接触看车"、"零接触下单"、"零接触提车"的全方位购车服务。在线上，弹个车平台300多个车型充分满足不同消费者的购车需求；金牌顾问24小时在线，为用户提供一对一服务。此外，支付宝扫码5分钟购车信用审核，省却了线下准备复杂资料的过程；安全便捷的线上下单流程，让消费者坐等提车。在线下，随着全国商家的逐渐复工，弹个车全国 5500余家门店充分提供提车保障，开启车辆360度全车消毒，并全程佩戴口罩和一次性手套提供服务，让用户安心提车。
弹个车持续加码，再次推出年货节活动。除了免首付租金、指定车型享大额优惠券和新年红包抽奖活动之外，部分车型还可参加提车返现金活动，为在弹个车平台购车的用户提供多重福利。
弹个车是大搜车集团旗下汽车新零售平台，其"1成首付，先租后买"的创新金融方案大大降低了购车门槛，让购车对于资金储备有限的年轻人来说，不再是一件难以企及的事，从而可以将更多精力放在追求事业和更高品质的生活上。
目前，弹个车已经成为小镇青年的新宠。和小李的经历类似的，还有很多小镇青年，弹个车给他们的生活带来的，除了肉眼可见的生活便利、相亲成功、成家立业，还有社交活动范围的拓展、新机遇的把握和生活态度的改变。这对于受过良好教育、善于接受新事物，又对生活有所追求的小镇青年们来说，弹个车给他们带来的是远比一辆新车更多更重要的东西。
下沉市场爆发 融资租赁成汽车业破冰新引擎
得益于城镇化的推进和互联网产业的发展，近两年我国三四线城市消费猛增，下沉市场开始爆发，以小镇青年为代表的消费主力正处于消费升级阶段，消费需求已经从满足基本生活升级为追求生活品质。
然而在汽车等可以明显提升生活品质的大件商品消费上，小镇青年的经济水平还有限，一辆10万左右的汽车，即使是首付30%，再加上需要同时缴的购置税、第一年的保险，5万元左右的首付对他们来说也是巨大的压力。因此，以"1成首付,先租后买"融资租赁模式为核心的弹个车，因为极低的进入门槛而获得了很多小镇青年的青睐。
除了弹个车给小镇青年的生活带来巨大变化的同时，弹个车正在成为汽车行业破冰的新引擎，为汽车行业的增长带来了新的希望。在连续几个月的销量下滑之后，汽车行业正经历前所未有的寒冬期，我国汽车产业的高速增长期即将过去，汽车市场正在从增量市场变为存量市场。弹个车引入融资租赁这种低门槛购车方式，将目标用户定位为工作稳定、经济压力小的小镇青年，通过天猫旗舰店和遍布全国的社区店，线上线下结合，在一二线城市汽车消费基本饱和的情况下，探索出了三四线城市小镇青年的汽车消费需求的新蓝海。这不但满足了小镇青年追求高品质生活的愿望，也汽车主机厂带来新的蓝海，带来消费市场的新增量。
