"Copywriting Training Manual," by copywriting legend Joseph Sugarman.
Surely someone will evaluate the book, "heard so much sense, still too bad in this life," These people always think by a book can change their destiny.
A book, as long as there is a word to give you inspiration, it would be worth it, this book is more than a word.
After reading it, not mastered. For example, after I read, to write, or how good the article. But each time of writing, the content will be echoed in his head, guide your direction, I believe, slowly get better.
I was just watching, this is the note.
Axiom 1
Copywriting was a spiritual journey. Successful copywriting, will be integrated to reflect all your experience, your expertise, you make mental processing of this information and to sell products or services for the purposes of their ability to form words.
Axiom 2
All the elements of an ad in the first exists for one purpose: to make the reader first sentence of this copy - nothing more.
Axiom 3
In the first sentence the sole purpose of advertising is to allow the reader to read the second sentence.
Copy of the first sentence should be concise and easy to read. The first copy of the sentence is usually quite short, almost not a sentence.
Axiom 4
The first few paragraphs and ad layout must create a buying environment that is very conducive to selling your products or services.
Axiom 5
Let your readers to say "yes" so that when they read your copy, because you really sincere statements and resonate.
Axiom 6
Your readers should not help but read your copy, they can not stop reading until they read all the copy, as from slide to slide down the same as above.
Axiom 7
When you are trying to solve the problem, break that mindset.
Axiom 8
Through the power of curiosity, so copy amusing, so that readers immense interest.
Emotional Principle 1: Every word of every emotion implies, every word tells a story.
Emotional Principle 2: Each ad is a good emotional outpouring of words, feelings and impressions.
Emotional Principle 3: emotion to sell products, to explain in a rational purchase.
Axiom 9
Never sell a product or service, but rather to sell a concept.
Axiom 10
Brewing process is your subconscious to use all your knowledge and experience to solve a specific problem, its efficiency is determined by the time, creative tendencies, the environment and self-esteem.
Axiom 11
Copy should be long enough to guide the reader to do according to your requirements. People will see a full copy of the article do? Some people, and these people have more than enough to make me and other copy writers lead a comfortable life.
Axiom 12
Every communication should be a personal communication from the author to the audience, no matter what medium to use.
Copywriter order:
Interest passion -> uniqueness -> why different -> how to play -> Properties -> rationalize the purchase -> lasting play value -> Service -> orders
Axiom 13
Your ideas presented in copywriting needs in an organized way through it, predict the user's questions and answer them as if they were face to face to ask questions is the same.
Axiom 14
In the editing process, you want to refine your copy, with a minimum of words to express exactly what you want to express.
Powerful copy elements of
complex products should be simple instructions, simple products to complex instructions.
Axiom 15
Sells a product to cure a preventive product than selling much easier, unless the product is seen as a preventative cure products, such preventive or therapeutic effect of the product are highlighted.
welfare:
I am concerned about the number of public "Chi brother grow notes" (ID: zhige-me), backstage reply "1" to obtain million books. Attention to the next Fanger Wei code scanning.
