Recently, the war of the consumer finance market a little burned fierce. US group recently on the last line of a consumer finance products, "the US group pay", started its first shot into the consumer finance market.
As one of the leader in the domestic Internet companies, Tencent natural to be outdone. According to reports, Tencent internal hatching a consumer financial product "micro-channel allotments", expects the line in the fourth quarter of this year, the domestic Internet giants battle in consumer finance officially started.
According to the Ministry of Commerce released a report, the 2018 annual consumption of China's financial market scale reached 8.45 trillion yuan, the market penetration rate of 22.36 percent, in 2020 the scale of consumption of China's financial market is expected to reach 12 trillion yuan, will permeate rate will reach 25.05%. Can be seen from the penetration, China's consumer finance market is still in its infancy, but also have a vast room for growth.
The face of this big cake, the major domestic Internet companies only have it anymore. In these emerging consumer financial products, micro-channel micro-channel pay back allotments is undoubtedly the most powerful.
So allotments Once formally launched, will have no small impact on flowers and chanting IOUs. Strength to face the opponent, whether with or without micro-channel allotments may break the original market structure, flower chanting successfully carved out ants, Jingdong IOUs market share it?
Micro-channel version of the flower chanting "allotments" about on-line, flower chanting confrontation, IOUs
According to public information, micro-channel micro-channel allotments will pay to operate the team is expected on line in the fourth quarter of this year, it will also become the ants spend chant, after Jingdong IOUs, and the third by the domestic Internet giant launched a consumer finance products.
Its mode of operation and flower chant, similar IOUs, users in the use of micro-channel payment, you can choose to use allotments payment, repayment repayment period after the allotments on it. Meanwhile, the micro-channel allotments is also a limit on the amount, and the amount is directly linked to the micro-channel pay points.
Micro-channel pay points there is no special entrance can be opened, but in November 2018, when it had been introduced in parts of the gray test, shows that micro-channel already begun to "allotments" on-line in the paving a. Can be seen from the micro-channel allotments operation mode and its features, it is subject directly to the ants and flowers chanting Jingdong IOUs.
Jingdong IOUs is the emergence of the first consumer finance products, which in February 2014 had been formally launched, flower chanting ant followed in April 2015 on the line. They already have a lot of loyal users, the industry can not shake the status easily.
That Tencent Why come on foot mixed with it at this time?
(1) ant flower chant earned 367 million years, Tencent eyeing a piece of cake
Tencent sudden admission first course, because profitable. Ants flower business chanting latest data show that as of the end of 2018, flower chanting of small business entities ants small loans companies had total assets of 21.736 billion yuan, in the table loans 112.8 billion yuan, the year 2018, flower chanting revenue 23.09 billion, net profit of 367 million yuan, far exceeding the revenue capacity of licensed consumer finance institutions.
Jingdong IOUs aspects, public information, as of the end of 2018, IOUs revenue receivable balance has reached 34.449 billion yuan. In addition to its strong profitability, with flowers and chanting for the IOUs on behalf of consumer financial products also contributed to the development of Ali, Jingdong's electric business platform. The face of the consumer finance market such a big cake, Tencent can not be indifferent.
(2) improve the micro-channel pay user stickiness, and strive to the field of mobile payment dominance
In the field of mobile payments, Alipay and micro-channel competition is very fierce. Public information, the current volume of users micro-channel pay has more than 800 million, the number of domestic users of Alipay to 700 million users worldwide has reached 10 million in the overall transaction size, micro-channel behind the Alipay more than a dozen percentage points.
Ereli report shows that the first quarter of 2019, China Mobile third-party payment transactions reached 55.4 trillion yuan flow, an increase of 24.7%, which accounted for 53.8% of Alipay share, tengxuncai (including micro-channel payment) ranked second , accounting for 39.9%. In fact, the main reason behind the scene line is much higher than micro-channel pay online, the bulk of online payment Alipay has always been firmly occupy in this one, flower chanting credit should not be overlooked.
So Tencent launched allotments at this time, but also to enhance the user's desire to pay, increase user stickiness micro-channel pay, narrowing the gap with Alipay, to help micro-channel payment was accounted for in the field of mobile payment dominance.
(3) failure to save the game, into "financial technology"
According to the 2018 annual report of Tencent, Tencent full-year 2018 revenue reached 312.694 billion yuan, year on year growth rate dropped from 56 percent in 2017 to 32% quickly. In its annual report, Tencent 2018 annual income will rise thanks to the financial technology services, social networking and video advertising, digital content ordering and sales promotion, did not mention the game.
It is found from the change in revenue in the past few years Tencent, Tencent games pillar position is declining, the proportion of revenues declined from 78% of the game in 2015 to 2018 of 56%. Financial technology, business services has become the second largest business Tencent.
In the previous quarter, Tencent's financial technology and corporate services in this part of the business quarter revenue reached 22.888 billion yuan, an increase of 37%, this part of the business including financial management, payments, securities and financial innovation, but did not see consumer finance trace.
For Tencent, if you really want to fight the financial technology company's growth new sources of power, then, consumer finance products, "micro-channel allotments," the introduction is imperative.
Flower chant, IOUs have occupied large segments of credit payment, why micro-channel would dare approach?
Of course there are many reasons Tencent show that they can not let go of consumer finance this big cake, but if you want to do it are two different things, Tencent want to do it does not mean it can do. Moreover, flower chanting Currently, IOUs have occupied large segments of consumer finance, Tencent still dare hastily approach, because what is it? This is because Tencent full of "confidence."
(1) micro-channel monthly active users has exceeded 1.1 billion, with a micro-channel pay this natural entrance for support
As a national-level applications, user scale micro-channel is still ahead of Alipay. Currently micro-channel users has exceeded 1.1 billion, although the number of users of micro-channel pay has reached 800 million, but it still has a huge potential user groups easily converted.
In this year micro-channel pay "88 Media Open Day", vice president of Tencent micro-channel business group Geng Zhijun said the total trading volume of daily current micro-channel pay has more than 10 million times, connecting 50 million individual businesses and merchants. The natural micro-channel payment to pay entrance and strong user base provide a great possibility for the "allotments" growth.
(2) four-tier cities sinking market, will become the new battleground of consumer finance, micro-channel more dominant
The main competitor micro-channel allotments flower chant, occupy the market are basically IOUs in a second-tier cities, these markets have been basically in a saturation of population growth dividend flow disappeared.
In the future, the four-tier cities will be the second half of the mobile Internet, which sank in the consumer finance market at present, there are still large gaps.
For ants spend chanting, Jingdong IOUs, these markets are sinking a new growth point they can not be missed, for micro-channel allotments, these markets are sinking it to break the current consumer finance market barriers to success in the consumer finance market accounting for a place of great opportunity.
In these markets sink, micro-channel coverage and usage is higher than Alipay, micro-channel payment has penetrated into China's corners, compared with flower chant, IOUs, micro-channel allotments have more in these areas big possibilities.
Flower chant, the US group pay, these allotments Internet consumer financial products appear rushed, not only stimulating the development of self-appliance business platform for the entire industry and other industries have brought a disruptive influence, the most obvious is for them the impact of traditional financial industry.
For example, flower chanting such as basically equivalent to a virtual credit card credit payment products, its low application threshold, in this group of college students can easily apply to their lives become more credit Convenience. It also led directly to the loss of customer credit card and banking entities.
Faced with these Internet consumer impact of financial products, banks are also actively take various measures to retain and attract customers. Like China Construction Bank, Industrial and Commercial Bank, China Merchants Bank, including major large commercial banks, they have set up an online store, electronic business platform through the banking system, further play to its own information flow, capital flow, to promote financial Internet and e-commerce effective combination.
In addition, many banks such as Bank of Shanghai, Industrial Bank, Beijing Bank and other banks launched a direct online banking, finance the balance as the main and essential products. This business model, not the line outlets, not the entity issuing bank cards, a series of operations can be done on-line customers, build in back-office processes independent of the traditional banking system before the financial network, but also commercial banks face the Internet consumer financial products effective measure impact.
Allotments strong attack, and can spend chanting, IOUs third of the world do?
Micro-channel allotments menacing looks infinitely broad prospects, but it is hidden behind a lot of problems.
(1) the lack of immediate support electronic business platform, micro-channel allotments always in a passive state
Micro letter itself is only a social product, while its competitors spent chanting, IOUs in a short span of four or five years is growing so rapidly, Taobao and Jingdong support of the two major electricity supplier platform is inseparable from behind. Flowers and chanting IOUs, money is always in their "wallet" round and round, the risk is relatively low.
Although the micro-channel and now Jingdong, reached a cooperation to fight a lot, but the lack of immediate support electronic business platform, and then make installment in the immune regulation, the risk is relatively higher than flowers and chanting IOUs, micro-channel allotments will always be in a more passive state.
(2) micro-channel per bill is too thin, difficulties profitability
Compared with Alipay, micro-channel per capita bill too thin, earnings will also be a big challenge. Bank of new network COO Bo mentioned, the thickness of the micro-channel pay bills per capita is less than 1/3 of Alipay. So, after the introduction of micro-channel allotments, the user is likely to face a staging demand is not high, profit difficulties such a dilemma.
(3) micro-channel pay for itself problematic, security has been questioned
Micro-channel payment itself is already problematic, after all, just a micro-channel micro-channel payment of derivative products. From the product point of view, micro-channel payment functions just a part of its entire product community, and is the core of the social micro letter. Compared with Alipay, micro-channel pay are still many problems.
Micro-channel pay groove has a point often we talk about is that it is always the customer service robot, the user can not get a timely response, which is affecting the user experience. In addition, micro-channel withdrawals to pay, Alipay can redeem points for free cash withdrawal limit.
Security micro-channel payment has been questioned, "micro-channel release small amounts of money red envelopes, large sums of money saved Alipay" has become many people's mindset, social and pocketbook to separate, security is considered Alipay biggest advantage .
Micro-channel pay a little lost in this regard on a chip, after all, micro-channel payment was accompanied by a social function derived from the flow of funds on the micro-channel flow circles, its security to be improved.
While the micro-channel pay are still many problems, but this does not become a reason to discourage the development of micro-channel allotments. Micro letter now sitting on 1 billion users, with large daily trading volume, it comes with huge allotments development ecosystem is the most powerful support. As long as people pay to use WeChat micro-channel allotments there is room for development.
Micro-channel allotments, though started late, but standing on the shoulders of giants scenic point of view it not a good thing? Tencent Perhaps it is spent chanting, IOUs stable profit model, dare to try to rush into the office.
Micro-channel has now become an integral part of everyone's life a thing, from this perspective, as long as there has been a micro-channel, micro-channel payment will never be playing get on the ground, micro-channel allotments have its own value.
Can not say a micro-channel allotments on the line, and will be able to spend chanting, IOUs third of the world, after all, the new product will always be a period of growth and development. But micro-channel allotments is always worth looking forward products, China's consumer finance market, but also likely to be accompanied by the admission of the micro-channel allotments and dramatic change.
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