Data source value puzzled:
Whether it is a job interview, or in the promotion of reply about, or talk to friends, you can not help but talk about a problem: how to reflect the value of data? With respect to copyright and buy traditional database servers investment, big data platform at every turn hundreds of machines, several T mobile data every day, if only confined to the statistics to look at the leadership or customer level, income is actually very low, also very easy to not being taken seriously great leadership, or marginalized.
Then the data is not worth it? Certainly not. We often say, to use data-driven, then this is how a drive way, we will have a clear perception can. From the perspective of the author's personal view, only talk about the value of the data, it is difficult to talk to understand, so in this analogy to describe the manner set forth in order to understand the author's ideas.
The concept of Finance explained:
In the financial markets, we have: the primary market, the secondary market argument. With professional terminology to describe, that is: the primary market is the company or government agency to raise funds of its newly issued stocks and bonds and other securities for sale to the original purchaser of the financial markets; securities secondary market is trading places distribution market, is the place to be issued securities trading transactions.
However, the primary market is not publicly known, because the securities sold to the original purchaser of the process is not carried out in public. Investment banking is an important financial institutions to assist the primary market for the first time on the securities sold. The practice of investment banks that underwrite securities, securities companies to ensure that they can be sold in accordance with a certain price, and then sell these securities public again.
The secondary market is a capital market, the financial securities trading transaction has public offering or private offering to proceed. In other words, the secondary market is any old financial commodities trading market, providing liquidity for initial investors financial products. Here financial products can be stocks, bonds, mortgages, life insurance and so on.
Financial markets - data warehouse concept analogy:
If we will be seen as a data warehouse market, then the data is the primary market of major companies in confidential secrets, is not open to the public. Meanwhile, the data warehouse build process, but also to follow the investment bank's logic: I promised to build a data warehouse to the point very well, and then go sell my data value.
Previous article we mentioned some knowledge data products, in the author's knowledge, the product data is the data warehouse of the secondary market, publicly traded data, transactions and other work, in any of the books can be expensive crude Library provide secondary processing, large data derived from the final product, based on available to end users or customers.
Therefore, the data warehouse as the primary market, we need to reflect its value; data products as a secondary market, responsible for creating revenue and reduce costs.
Value map data:
case study:
With electricity supplier system, for example, we are on the basis of the data warehouse, data for business offers three products, namely love to see me, look at the market and see the enemy:
I love to see: the electricity supplier industry, no matter what kind of business to see operational data store is a very high priority, which is the basis of the data of the operation and promotion. So, I love to see the main link for the full link to the store design, including different aspects of the flow of goods, trade, services, logistics and marketing. If there are more fine-grained business needs, it can also provide traffic maps, visitor analysis, data analysis and other decoration.
See market: electricity supplier in the early stages of development, only need to focus on their data will be able to come to the fore, but with the constantly bigger and growing competition platform, the strength of the competitors will continue into the office. During this period, only concerned about what the outside world is doing, what is changing counterparts to be able to seize market opportunities, to seize the initiative. This phase of data products include industry insight, analysis of search terms, the crowd portraits and other functions, to analyze data from industry brand, merchandise, store size, etc., so that the thrust reverser consumer preferences.
Look enemy: Business is war, Zhibi friends to know yourself, competitor information concerned is necessary. But the data is sensitive, it is impossible to provide a platform out sensitive information, so the data analysis products to provide data under the premise of protecting merchant privacy and data security. The phase data products can provide a group portrait, and provide indexation data show the way.
