When the couple joined the line for SEO, website optimization we do business, they usually are optimized online content in accordance with the basic set of site architecture programmers, especially when using a fixed number of CMS systems, a large number of stations within a URL are fixed configuration, very few people to pay attention to the impact of this on the SEO.
So, how to configure a Web site URL, is conducive to SEO optimization?
URL address configuration based on past experience, the Batman IT, will be illustrated by the following:
1, page URL contains relevant keywords
For the URL to show the need to include specific keywords in the URL, typically including the following two small areas:
①URL contains Chinese characters, such as: / tag / URL address /
②URL contains English characters, such as: /tag/url-seo.html
From now, we do not recommend selecting the URL address of the former Chinese characters the way, the reason is very simple, when we do this outside the chain when the page will be very embarrassing, you need external anchor text links in the chain, it contains Chinese characters ?
But according to some of the practice tests, we can not otherwise strategies such Chinese characters, in certain aspects of SEO rankings, has a positive role.
This requires us to be effective in accordance with its own policy measure, while English characters contain relevant keywords, is a very specific event, especially for small to do foreign trade partner of SEO, it is very beneficial to the relevance of search engines identify pages .
2, the length of the URL structure
Although we have previously emphasized the URL address, the importance of keywords included, but in the actual test, we found a relatively lengthy URL for SEO impacts include the following:
① overly long URL, search engines to crawl, index, ranking cause some of the burden, if not necessary, try to control the length of the URL.
② URL is too long, is not conducive to clear user memory and directory belongs to locate the URL, is not conducive to the user experience.
③ At the same time, we believe, relatively lengthy URL, is not conducive to sharing social network, or even reduce the enthusiasm of users to share.
3, reasonable website URL structure
We know that when we finished designing the site architecture, most intuitive response is to show the URL, for example:
① Category page, it may be / categories /
② site product page, may be / product /
③ news page, it may be / news /
Each directory inform you output the contents of a search engine is not the same form, the site also assume that various important framework for the assessment of when the search engine might also get different weights tilt.
For example: the heavy weight category page, product page and often higher than the right information page weight (in theory), which requires us URL patterns according to the actual situation of the site, clear design of each type of content exhibited.
4, URL configuration-related issues
Of course, we are doing when the site URL configuration, still encounter some problems of detail, such as:
① problem static URL and pseudo-static configuration, where we recommend you select the pseudo-static, and try to avoid dynamic URL, is likely to cause repetitive content.
②URL even between applications characters for Google SEO can be used, as appropriate, for Baidu SEO, we try not to appear hyphen.
③ reasonable configuration sitemap map is actually a reverse thinking, you can grab the URL-based site map feature to further adjust the form of a URL, such as the search engines: the length of the problem.
④ Of course, we also need to fully consider the issue dead in the URL link station.
Summary: How to configure a Web site URL, there are many details still need to be discussed, and the foregoing, Batman IT is only one of the words, for your reference!
· Original Batman IT https://www.batmanit.com/p/368.html
