Microsoft's acquisition of the business after the integration of LinkedIn quite cautious this huge mess to worry about transaction

　　IDG, review the entire 2010s, Microsoft was undoubtedly the most important acquisition for $ 26.2 billion acquisition of white-collar design of the network LinkedIn, the outside world that the purpose of Microsoft's acquisition of better sales of commercial software cloud computing services to corporate officers. According to foreign media news, LinkedIn executives recently interviewed by the press, who revealed that after the Microsoft acquisition of LinkedIn, basically hands-off, for business integration and showed no impatience, but LinkedIn has been in and some of Microsoft's product integration now more integrated and Windows operating systems and other products are being prepared.
　　According to foreign media reports, June 13, 2016, Microsoft announced that it will spend $ 26.2 billion acquisition of white-collar social network LinkedIn, the same day, Microsoft told investors in a presentation of what it can do with LinkedIn.
　　LinkedIn CEO Jeff Weiner in an interview, said the idea is to integrate some of them three years ago this month, after the deal is finalized the implementation of more integration plan still on the road.
　　In an interview, Weiner turned to Microsoft Surface Studio computer on the desk, in the browser window to bring up the Microsoft Outlook e-mail service, and then a few clicks, you can get information from him by the exchange of information on LinkedIn.
　　"This is to keep in touch, to know who to contact and carrying a very powerful way of what they are doing," Weiner said. After he joined from Yahoo LinkedIn year, in 2009 to become CEO of LinkedIn company.
　　Although this integrated network applications exist in iOS and Outlook, but other outstanding commitments, such as LinkedIn in "smart news feed", this feature can obtain information from the office applications, as well as managers understand employees What other tools do the work.
　　Integration slow progress that Microsoft is currently hoping not to screw up by far the largest acquisitions, acquisition integration strategy which means that under the leadership of CEO Sete Ya · Nadela change.
　　Microsoft in the past there have been significant acquisitions circumstances of the transaction failed.
　　In 2012, Microsoft announced the goodwill write-down of $ 6.2 billion, primarily in 2007 for $ 6.3 billion acquisition of digital advertising company aQuantive about, which was the biggest deal. Microsoft released the first-ever quarterly loss due to asset write-downs that occur.
　　Microsoft has also appeared in a quarter 2015 loss, after Microsoft's $ 9.5 billion acquisition of Nokia's devices and services business, but still in the mobile phone business restructuring costs and a $ 8.3 billion reduction in mind.
　　Today, Microsoft's mobile business suffered a major defeat, the smart phone has been discontinued sale, recently stopped updating Microsoft Windows Mobile operating system. In addition, Microsoft has given all the important software launched iOS and Android versions.
　　Both failed transactions are to be replaced by Steve Ballmer, CEO of Microsoft, signed before 2014 in Nadela.
　　"Of course, we will learn from the past," said Nadella spoke LinkedIn - he is the conclusion drawn from experience, he was responsible for Microsoft's advertising aQuantive deal at the end of the promotion of one executive.
　　Microsoft Chief Financial Officer Amy Hood (Amy Hood) said the main goal of this acquisition is to accelerate the growth of LinkedIn and the LinkedIn Office 365 and Dynamics 365 product line.
　　As part of the deal, LinkedIn has maintained his independence, Wehner remain in power. Weiner won a post Microsoft's senior leadership team, and began reporting directly to Nadella, while keeping his CEO title.
　　Weiner said: "Nadella on everything before the acquisition are doing very well."
　　Microsoft has taken a similar approach last year for $ 7.5 billion acquisition of codeshare service GitHub, it stressed that it will run independently. It hired former chief executive officer of Microsoft's 2016 acquisition of mobile development startup Xamarin Knight Foley Friedman to operate GitHub, because GitHub has previously said it is looking for a new leader.
　　GitHub announced the acquisition of the day, Faure said Goldman represents Microsoft's technology will enter the market GitHub, GitHub and programming tools for Microsoft's software code text editor brings new features.
Long-term prospects <strong> integration </ strong>
　　LinkedIn is a special asset. Focus on enterprise software and services Salesforce also wanted to buy it, a months-long bidding war ensues. After the bid fail, Salesforce CEO Marc Benioff (Marc Benioff) that Microsoft LinkedIn data will be bundled with other software products market practice is anti-competitive.
　　After the end of the three-year deal, Benioff worst fears did not materialize. Overall, LinkedIn remains an independent entity in Microsoft's other departments.
　　For integration, Weiner said, it's early.
　　"We have a policy priority of social network members," he said. "So all this is to ensure that we maintain the trust of its members. Microsoft has a very similar philosophy on how to protect customer data, very thoughtful consideration in the introduction of this product the right way to respect, to ensure that we create the right experience. Given here, we have conducted many tests of integration. "
　　potential product integration is certainly part of Microsoft's acquisition of the company's original plan. Microsoft has introduced six kinds of foreign prospects for the two companies to integrate products.
　　In addition, at the time of the acquisition plan announced the same day debut together with Nadela, Wehner can mention several "incredibly excited" integration of Microsoft products, including Active Directory and Skype. So far, LinkedIn is not yet complete integration with these Microsoft products.
　　In that debut, Microsoft is an important product does not appear in Weiner's consolidation plan, which is Microsoft's cloud computing services, the service and the market leader Amazon Web Services competition. However, earlier this year, LinkedIn said that after many years dependent on their own infrastructure, will use Microsoft's cloud computing services.
　　LinkedIn site to migrate to Microsoft's cloud computing platform, we can bring more opportunities for product integration.
　　Weiner said: "We will build an infrastructure service capabilities in Microsoft's cloud computing platform, so Microsoft customers can in a private, secure, trusted environment, the LinkedIn data relating to employees with their own data as a overall use of it. when you start mixing these data, it becomes more valuable. Therefore, organizations will be able to run queries and analysis in this area can do some very interesting things. "
　　Weiner said, Microsoft recently internal deployed a new version of the company's catalog, titled "Who Plus", the catalog draws on LinkedIn. He said, LinkedIn can be integrated into this product for use in non-Microsoft employees.
　　Weiner said, LinkedIn profile information will be provided in Microsoft Outlook more applications, including Android applications. LinkedIn can improve the existing Outlook integration.
　　"Once we determined this, we may extend it to other Office applications, especially with the collaboration office applications continue to enhance the user who is able to see you and talk to you whom to contact , who is with you, you need with their skills and knowledge and who to contact and so on. I think this can create a lot of value for people, "Wehner said.
　　Weiner said the team is still considering how LinkedIn will be more integrated into the Windows system, which is one possibility to integrate Microsoft initially pointed out in 2016 to show investors. He talked about the functions related to news services and provide notification LinkedIn platform to Windows users.
　　<strong> changed little, but steady growth </ strong>
　　However, so far, for end users, LinkedIn does not seem to change much. But it may not be too significant changes.
　　LinkedIn's user base is still growing - there are currently 660 million members, an increase of 52% than Microsoft's acquisition - LinkedIn in the 2019 fiscal year (ending June 30) received a US $ 6.75 billion in revenue, an increase of 28.4% .
　　In contrast, since 2018, Microsoft's revenue growth is not explosive growth, an increase of between 25-37%. When Microsoft announced the acquisition of LinkedIn, Microsoft's revenue growth is slowing down.
　　Weiner said that in the past three years, its performance exceeded expectations.
　　"I know one thing, due to become part of Microsoft, we can more and more concerned about the long-term prospects, rather than short-term performance over the last quarter of this concern," he said. "After the completion of the deal, at least in the first few quarters, our growth continued to slow. After several quarters, the company began to stabilize. Then it began to have a substantial speed."
　　He continued, "So, if we still is an independent company, and the emergence of business slowdown, we'll see what kind of reaction on Wall Street? this company will produce what kind of impact? it would be our talents and what impact? hard to say. However, these It did not happen, so we do not spend too much time to think about it. "
　　LinkedIn did not make much contribution to Microsoft's profits. In the 2018 fiscal year ended in June, Microsoft said, LinkedIn's fiscal year operating loss widened to $ 63 million to $ 987 million, compared with Microsoft's total profit of 16.57 billion US dollars the year, this is a small number. This year the company did not provide an update on LinkedIn profit or loss.
　　Weiner represents, LinkedIn can improve profitability through a more advanced billing system. LinkedIn and Microsoft sales teams can work more closely together.
　　Weiner said: "I think as long as we have different customers and different customer relationships, we have an opportunity to do, because of their relationship, Microsoft may open (sales) door." (Artesyn Technologies revision / Cheng Xi)