Since 2017 Google browser to https site is not encrypted risk warning, more and more websites are beginning to link up with security
Purchase and install ssl certificate is not just for security considerations, but also reflects the emphasis on a website for users and their own identity. Ssl is a website with respect for user privacy, has ssl certificate website can better protect the privacy of visitors.
Business users need to install ssl certificate, it can protect customers' information security, data storage and exchange site will be protected. Strengthen your brand, increase customer confidence, https first ensure the safety and reliability is the formal website. Better search engine rankings, Baidu, Google, 360, Sogou, will be included and should take precedence https front display. ssl certificate must install it, you should have the answer.
Indeed SSL certificates can also generate their own making, but to produce their own generation SSL certificate is not trusted browser
Finally a reminder, do not arbitrarily buy ssl certificate, including domestic ssl certificates because the certificates are not trusted, when the user when accessing the site, the browser will prompt the user that the site security certificate is not trusted. This prompted a serious impact on the site's user access experience and confidence. So users should apply for the purchase ssl certificate trusted by all browsers are the world's trust.