Buried notes finishing 01

1. theoretical knowledge

Data can be divided into two categories:

1. Traffic data: data users access the product produced, used to record user behavior Buried log data such as the user clicks generated by a purchase is traffic data.
2. Business data: type of business forms business database records stored in the production system such as the user to see the product is the Business Data

Buried significance of the data points: track user behavior, analysis of user intent

2. Case

2.1 Case One

Please Case control study group learning:
thinking:

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1. part1, part2, part3, respectively, what role?

   Configuration information is used to track information Buried head, to prevent rejection of the pot;
   environmental information, the user can be used for portrait, only through information example, if there are other databases to compare, then it is easy to predict that the man was still Class Petty middle, etc. to enhance the buying rate.
   event information can be used for product analysis and activity analysis.

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1. What Buried operation is effective or mainstream? (Used here to show the real strategy is to expose the reporting exposure reporting policy. So if some software developers in order to defraud the amount of investment made intentionally high impressions of it?)

   Click on
   the slide: slide up and down the page when no duplicate records;
   Refresh: refresh the current page when repeated exposure records;
   page: drop-down to a new page and then return to the previous page, slide up and down without duplicate records;
   return: Event Click to after landing pages, returning from the landing page (including the back button, slide returns, payments and other acts automatically jump to return), not duplicate records exposure;
   wake-up: 1) open the lock screen to see the previously displayed page directly, without duplicate records exposure ; 2) applied is then switched to the background to the foreground, recording will not be repeated exposure.

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1. There is no particular limitation define, buried by one point needs to be reported in accordance with the pit-bit granularity, not the deduplication processing granularity which refers to what?

   Unanswered.

2.2 Case II

In the url parameter passing.

Direct excerpt over.

例如：运营促销活动的URL添加参数如下：https://www.xxxabc.com/about/1.html?source=sina_joker_ad_about_01

参数说明：
?：问号后面是我们的埋点参数，以问号分割的作用是不影响正常的访问链接
source：埋点字段的命名，source表示参数的名字，source后面是参数的值
sina：表示来源的渠道，如果是sohu，那么这里是搜狐即可
joker：表示来源渠道的负责人ad：表示为广告类型，这里以ad表示一类广告
about：表示对应的是此次about这个活动01：如果我们对这个资源位做了很多不同的广告图片素材，我们可以对素材编号为01，02……

This should be clear, should be taken with a get way (I did not expect this, too Buried). In fact, in order to shorten the URL, you may touch a location on the page parameters planted it?

2.3 Case III

Buried by triggering the trigger parameter search and browse small video.

Here are two doubts?

Can Buried in the back end, so that the rear end of the count and the like?
Buried whether to count users who, what time, Where It Comes.

2.4 Interpretation

2.4.1 Overview

Case 1: commonly used in the station data Buried method for a variety of platforms WEB, the APP, the applet;
Case 2: an outer common station, the station number Buried method, used for WEB, applets internet;
Case 3: Data Buried a transflective point transmission scheme is mainly used in the statistical source inlet station for WEB, APP, the applet.

(I humbly believe that there will really be a lot of reference)

2.4.2 screening data

Can be seen as pre-processing of the data analysis process, once screened from the source
to the heavy, unnecessary duplication of data, then extract only once, other times direct reference to the first extraction, unless the data changes.
After the trigger point may be buried this section selecting whether to report data, so as to streamline the amount of data
added in the url parameter modification there are many such examples cited herein:

https://www.xxxabc.com/about/1.html?source=abc123
Note: abc123 = sina_joker_ad_about_01 meaning can be maintained in the tool or elsewhere, thus avoiding the URL is too long, too much data parameter phenomenon.

Statistical sources, categories and path are three models, the heart must be the concept.

3. Reference article

This article was brought Kyi reference data "study groups Week 1 Lesson 1" The Buried Overview