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Past traditional retail distribution model "product-centric to the store as the center", has been a new generation of "customer-centric, e-commerce-centric" model replaced the full-channel experience. We want to follow the footsteps of consumers, in the whole channel, the entire media provide a consistent experience for customers!
Mobile Internet era, the brand is based on the charisma to bring trust and love! Brand is to organize and personified! For brand marketers, consumers no longer a simple audience, but has been fully involved in shaping the brand and spread, becoming a brand promoter; at the same time, brands and consumers direct dialogue and communication, companies can get first-hand information by listening to the voices of consumers.