In an increasingly competitive today, the software company in order to obtain steady development, big leap, we must have thoughtful and meticulous service outside, strategic planning is also very important. Software companies to develop in line with its strategic plan according to their own characteristics. It must first analyze the target environment and the survival of the current software company to be achieved:
First, small and medium sized software company faces market structure and the survival and development
The reality of small and medium sized software companies, mostly in the dispersion of the industry. Small and medium sized software companies, when faced with strategic planning to market structures belong to a perfectly competitive market or monopolistic competition. In a perfectly competitive market, due to the relatively weak market entry barriers, differences in software products can easily be broken, the software company's profits will be zero. If a sector of small and medium sized software company, if the number of software companies and there are many differences in the quality of software products, software companies to compete on the performance of the software product differentiation competition. Of course, also accompanied by price competition and advertising competition. Who can innovate, and anyone can get higher profits and thus to win in the competition.
Second, small and medium sized software company's target market
Small and medium sized software companies small scale, technology is weak, poor management, poor competitiveness, lack of capital and skilled personnel, the market generally only for stopgap. As a stopgap market, small and medium software companies generally market segments broken down again or repeatedly, to concentrate attention on some small part of the market is ignoring the well-known software company, to get the maximum in these small markets through professional management income, to survive and develop well-known software companies in the cracks. Fill a vacancy market, its customer-determined due to the common preferences, interests and consumption habits together the small number of consumers. It is the best choice for small and medium sized software company with leading market positions. Software for small and medium sized companies, can not sell to everyone all the software products and services, providing specialized features software products and services for the population of a small group of consumers, more conducive to their survival and development.
Strategic Analysis software is a key factor in development of the company summarized the impact, and to identify specific factors in the selection step strategy, which includes the following three main areas:
⑴ determine the software company's mission and goals. The software company's mission and objectives as a basis for the formulation and evaluation software company strategy.
⑵ external environment analysis. External environment, including the macro environment and micro environment.
⑶ internal conditions analysis. Strategic Analysis software to understand their relative position in which the company, which has the resources and strategic capabilities; expect software companies to understand the interests of relevant stakeholders in strategy formulation, evaluation and implementation process, which will reflect these stakeholders .
Strategic selection phase of the problem to be solved is "where software companies to develop." The steps are divided into three steps:
1. Develop strategic options
Different levels according to the degree of management involvement strategic analysis and strategic choice of work, the method of its formation is divided into three forms:
⑴ from top to bottom. First by the software company's top management to develop an overall strategy for software companies, and according to their actual circumstances will the software company's overall strategy embodied by subordinate departments to form a system of strategic programs.
⑵ bottom-up. The software company's top management is not specifically defined on the subordinate departments, but require departments to actively submit a strategic plan.
⑶ down binding. Software company top management and subordinates managers of various departments to participate, through communication and consultation on the lower-level managers, to develop appropriate strategies.
The main difference between the three forms of grasp on the degree of centralization and decentralization in strategy-making.
2. Assess strategic alternatives
Evaluate strategic alternatives often use two criteria: First, consider the strategic choice of whether to play the software company's strengths, overcome weaknesses, whether to use the opportunity to threaten to weaken to a minimum; the second is to consider whether the chosen strategy is software company stakeholders accepted.
3. Select strategy
It refers to the final strategic decisions that determine preparing for the implementation of the strategy. If the number of indicators inconsistent with the evaluation of multiple strategic programs, determining the final strategy can be considered in the following ways:
⑴ the software company's goals as a basis for strategic choice.
⑵ submitted to upper management for approval.
⑶ hire outside agencies.
⑷ strategic policies and plans.
Third, the implementation of the strategy and control
Implementation of the strategy is to control and strategy into action. Mainly related to the following questions:
⑴ within the software company departments at all levels and asked how to allocate the use of existing resources.
⑵ software company in order to achieve the goal, which also need to obtain external resources and how to use.
⑶ In order to achieve strategic goals, it is necessary to make what adjustments to the organizational structure.
⑷ how to address adaptation redistribution of interests and the emergence of software company culture, how to manage the software company culture to ensure the success of the software company strategy.