Custom is to choose the corresponding dimensions and metrics to create reports based on their own needs, you can choose to show the corresponding form, such as hierarchical charts, tables, and flat-screen presentation location data, the report contains at least one dimension and one metric, but not all dimensions and metrics can be freely combined, you can select the characteristics of the resulting combination.
1. Create the way
1, GA Select "Custom" → "custom report" → "+ new custom report" to create a customized report, as shown in FIG. 2-55:
Figure 2-55 Create custom reports
It can be seen that the header part is composed of three options, a specific role as listed in Table 2-16:
Table 2-16 Custom Report Fields resolve
2. Click the '+ New Custom Report "to see custom report setting panel shown in FIG. 2-56:
FIG 2-56 Custom Reports pane
Use provided with respective positions listed in Table 2-17:
Table 2-17 Custom Reports pane analytical field
Note that here, "filter" setting is the level of the entire report, also report different labels, different groups are common indicators of this filter.
A report can have multiple "Reports tab", a label can have multiple "set of indicators", this custom reporting structure, different reporting labels and targets set, I think the effect is the same.
After setting the options, click Save to generate custom reports.
2. Custom report management
GA Select "Custom" → "custom report", see custom report management interface as shown in Figure 2-57:
Figure 2-57 Custom Reports Management Interface
Management interface adjustments can be made as listed in Table 2-18:
Table 2-18 Management Type
3. Operation Example
Create a custom report, by day to show the performance of natural search traffic situation, the index includes a new user, number of users, number of sessions, bounce rates. Select "Custom" → "custom report" → "+ new custom report" in the GA, and the configuration shown in Figure 2-58 below:
Figure 2-58 Custom Report settings
The title is "natural flow performance situations every day," the report labeled "natural flow" index group is required metrics, dimensions, is the "date", the filter is to filter out the natural flow, then click "Save" to create reports, report form shown in FIG. 2-59:
Figure 2-59 Custom report results
整个分层图表的自定义报告就如上图，中间是一个折线图，下面是原始数据表格，其中第一列是维度“日期”，其他的就是字段指标。自定义报告的名字“自然流量每天表现情况”在头部，报告标签“自然流量”在折线图报告的上方，如果有多个指标组的话，指标组的位置就在报告标签的下方。
4.自定报告的局限
自定报告的确很实用，但是它还是有一定的局限性，具体表现在：
（1）过滤器的条件是整个报告，也就是如果条件不同，只能通过新建报告的形式解决，而不能放在同一个报告的不同报告标签下。
（2）数据记录有限，自定报告的能提取到的记录最多是5000条。
（3）免费版的GA用户自定义报告没有漏斗转化类型。