Fluctuations and algorithm program

The most recent year, for website optimization staff, every day is bittersweet, key words like a roller coaster, peaks and valleys, the entire outbound traffic also sharp fluctuations, particularly for third-party optimization agency, faced with enormous the challenge, time-tested methods of the past, looks like Baidu ignore you.

So, Baidu algorithm adjustment, keyword volatility, how do?

Website optimization based on past experience of actual combat, small series will be by the following, further elaborated:

(A) Data Monitor

Baidu algorithm adjustment each time has obvious directivity, for which, at the same time when we review its own website, it is necessary to optimize the website for monitoring relevant data industry Web site, refer to the subject of the search results TOP50 independent Web site name, and non-station sector, as follows:

1. Key words screening site, continued to fall, continued to rise site, filtering smooth fluctuations site.
2. Review of different weights, floating keyword grouping particular situation.
3. Use Website Optimizer, the entire batch query TOP50 station weights, and grouped according to their weights.

(B) review site

We know that there are reasons for Baidu's keyword search results a lot, if your website keywords in the near future a certain period, significant fluctuations, this time we feel the need for self-examination.

Prior to this, we first briefly define what the concept of volatility:

Here we believe: Home TOP keyword in the top 30 for a while, for a while at around three hundred TOP, you can call volatility, of course, there is not only limited to the home.

1. If your site is the recent emergence of this situation, then we think you need to review the following:
2. Quality content updates, the recent output of whether a large number of pseudo-original content with the acquisition.
3. Frequent point in the chain, due to the fluctuation of keywords, often makes website optimization staff, overwhelmed, in addition to a large number of updates, is constantly increasing the chain page.
4. External links growth is outside the chain of high-quality, low-cost or station group Friends of the chain outside the chain and B2B.
5. Is there a site is Baidu down the right Web site links, this you can clearly see a floating curve based on keywords.
6. Whether to buy a large number of the chain, especially the black chain, stability outside the chain of how the purchase.
7. The possibility of your website being black, would have been linked to pop-up ads, based on different geographical IP, advertising popups.
8. Are you using brush click on the ranking system.
9. Recently, whether using a large number of news outside the chain, the common station group is soft, such as: one hundred yuan this type of article six hundred yuan.

 

(C) Data Analysis

For TOP50, the recent rise and fall site, targeted data analysis, you can clearly grasp the algorithm adjusts preferences, such as:

1. Total stations outside the chain of statistics: the number of primary domain, trusted domain accounting, in each station anchor text links TOP10 data, certain periods, link growth.
2. Use Website Optimizer to analyze the number of records within the chain analysis and total link anchor text for each site (software, post-share)
3. Review each site's domain age, the amount of indexed pages, number of keywords in different intervals.
4. Review site brand term searches, think about whether their website rankings play a stabilizing role.
5. Standing in the new accounting TOP50.

(D) the actual case

Optimized for a certain period of website statistics, refer to the relevant site data curve, we found that this algorithm update, with the following characteristics:

1. Old station pick-up weight

Strategy: minor updates, free within the chain, Friends of the chain, the chain growth.

Domain Name: domain age 7

Outside the chain: the chain store, the reverse link Total: 350,000 +.

1. Old Station cliff fluctuations

Ranking: Ranked Related Categories expected between top30- 50.

Strategy: Using in-page articles, updated to point to a large number of home anchor text, keywords upgrade about TOP20. After the phenomenon began to appear down the right.

Domain Name: domain age 7

Outside the chain: the chain-free reserves, a large number of recent short-term, one-way links appropriate to increase the relevance, ranking recovery, a large number of keywords to enhance the TOP10, at the same time, the algorithm to adjust, start to decline cliff.

Reason: link excessive growth, low-quality content, a significant increase.

1. New station on the line fluctuations

Rank: 45 days, Home related keywords, the search index around 900 + daily, poured into the TOP30, due to the stability of the link with the algorithm adjustment, ranked cliff fall.

Strategy: the whole station Keywords rational distribution, including: columns page, TAG page Home.

Domain name: the new station on the line, operators period of 2 months or so.

Outside the chain: Relevance one-way links, according to Home search accounted for more than reasonable allocation.

1. New station line stably

Rank: 60 days, Home Area keyword sharply into the Baidu home page, Baidu algorithm update, relevant keyword slight fluctuations.

Strategy: rational distribution of the entire station Keywords, original content and stable growth.

Link: appropriate control within the chain, the new station on the line, a number of news sources, soft paper outside the chain do drainage, pointing to a small amount of high-quality Friends of the chain, strict control of link growth and accounted for within the chain.

(E) Solutions

So, faced recently, Baidu adjustment algorithm, we believe:

1. Algorithm is still doing the calculation to provide the right link, but the actual operation, the need backlinks reasonable control of the growth rate, haste makes waste, often counterproductive. Do not worry, worry is useless!
2. Paws ID, only Baidu fast included, but be sure to configure.
3. In the algorithm adjustment, we do not recommend any beneficial website optimization ranking of technical operations, this algorithm adjusted for the relevant policy, particularly sensitive, very easy to accidental injury, down the right, and the more difficult recovery.
4. Keeping article update, wait for the algorithm to adjust the end, not too much use of website optimization technical indicators, such as: link building.
5. Predetermined cycle, exchanging the Friends chain has a certain quality, the new station is generally about two weeks count can.

to sum up:

Baidu algorithm adjustment is expected, will still continue for some time, we are doing site optimization process, do not pursue too many technical indicators, on the contrary, we should be thinking about how perfect solution to user needs, and to enhance the transformation, at the same time, effective brand construction, and above, are for reference only.