Optimization of the URL
If two years ago, I would tell you to put the best keywords in the domain name. But now suggest that you can put keywords in the domain name is best, but do not put keywords in order to get the domain name is very long, not to put keywords, domain name registration with a hyphen.
Further still, in order to make the domain name to see clearly, you can put a hyphen, put up to two, but not for accumulation of key words. If the domain name with keywords easy to find, easy to prefer a shorter brand of uncommon words, or words new creation.
2) Description of
The entire URL, including the domain name, directory name and file name, where possible, the use of descriptive words have, in particular, the directory name and file name. Allowing users to see the URL, you can generally understand what is this page.
3) URL inside the Keywords
Where possible, the directory name filename can put some keywords. Matt Cutts in a post which he hinted, URL keywords in the number of search engine algorithm is useful.
4) URL can not be too long
Although you can consider to put keywords in the URL, but it is best not to put keywords, file names and directory names to get very long.
5) a hyphen
Between the URL directory file name is best to use the word hyphen -, underline _ do not use, nor permit others to use but very strange characters. Hyphens are treated as space. But Baidu treats underscores and hyphens appear to be the same, so the two Chinese sites can be.
6) English words and pinyin
The English website, of course, descriptive keywords in the URL is better written. Of Chinese websites can consider using Pinyin. But contrast the longer term, with the alphabet is not easy to understand, in this case it is recommended to use the English word.
In addition, some people have a directory which put the file name in the text, or sometimes there is a space, this URL appears in the browser address bar, that they will become some of the coded character. Although search engines can identify, but it looks ugly, it is not recommended.
7) URL static
This is almost a must. Do not seriously, do not argue that there are many URL with one or two question marks are included well. Can do better is also very simple, do not talk to do well on par.
8) two domain names and directory
Two domain names seems to be popular in the Chinese website inside, and now the two domain names have a lot of spam in Google it, Google has not been any good this way.
But I personally recommend using the directory, unless there is a time of special need, it is best not to use second-level domain.
9) case
URL best unified all lowercase letters, like Unix / Linux servers uppercase and lowercase letters are different treatments, that are index.html and Index.html are treated as two different files. If a directory home page is Index.html, access the directory will be wrong. In other cases mixed case often be confusing.
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