Online early childhood curriculum programming is one of the most popular educational programs.
In recent years, China's early childhood education curriculum network programming has achieved rapid development. The combined effects of policy incentives, capital inflows, market maturity and rising user demand and other factors, making the program more popular early education curriculum.
According blackboard insight research institute of "2018 early childhood curriculum programming industry report: 165 early childhood curriculum programming portrayal of the company's survival," 2018 has more than 160 early childhood curriculum programming company, of which about 50 received government funding. Sequoia Capital, the venture capital aspect, High Road Capital, funds and other well-known fund really have the market. By 2019, Asia Minor Wang, programming cat, walnut program has completed a new round of financing. According to incomplete statistics, there are more than 200 companies to enter the market early childhood curriculum programs participate in the competition.
Recently, the network early childhood curriculum programs watermelon brand creators announced the completion of $ 150 million B round of financing, triggering a new round of network early childhood curriculum program industry attention. On the one hand, the parties can peek behind the vast network of children's programs industry market prospects and business opportunities; on the other hand, business models and competitive watermelon entrepreneurs worthy of study and reflection.
But it is worth noting that the market structure early childhood curriculum programs are not yet ripe. Whether it is business platform, or cross-industry giants education entrants, they are exploring. How to seize the user, take the "high awareness of parents" around the curriculum, teaching services, and other dimensions of the learning experience to build their core competitiveness? High industry influence to attract more users, long-term business value to achieve their own development, is the decisive point of the enterprise must focus on children's programming.
Network children's programming industry under the multi-force
March 13, 2019, the Ministry of Education issued the "education information network security points in 2019." It recommended that students started to assess information literacy, promote the creation of artificial intelligence program, step by step program of education. The Ministry of Education in conjunction with the previous policy direction, new educational programming in English known as the 21st century. Future of the world is big data and artificial intelligence era. Programming is human communication and artificial intelligence tools. Programming will be the same as today's English has become a required course. This trend is more and more to encourage the relevant national policies. Obvious.
At the same time, sophisticated information technology to provide a more effective tool for the promotion of technical education programs, the promotion of early childhood education curriculum online program can cover a wider field. At the same time, due to the exemplary role of the Internet and the popularity of online education companies such as vipkid pioneer in online education conscious parents has been basically completed. In addition, with the new era of artificial intelligence demand for talent, the parents of the child's future competitiveness anxiety, but also reinforces the need for programming education.
Under the joint effect of these factors, the network industry has been given children's programs to deal with the development of the times, to attract large amounts of capital to enter, children's programs led to far-reaching industrial development potential and speed. ry of further outbreaks, but also for the industry to gradually pull away. Intense competition leading enterprises now, boys. From the Warring States era to the era of the Three Kingdoms, program design showing a trend.
In this context, watermelon creators B round of financing success, and received a deep education industry background capital - New Oriental Education & Cultural Industry Investment Fund-led, Seif investment funds and follow-up investments Asia Standard investment, the existing shareholders of Sequoia Capital China C Fund, Matrix Partners China, IOUs ditch additional investment. Institutional investors optimistic about their products and business model, as the financing behind the wheel, watermelon creator has entered a new stage of the competition. Watermelon is also the creator of the teaching curriculum products and services carefully polished, won the high-quality reputation, to explore the way most suited to their development, thus erected a wall of competition in the industry. Foundation Stage.