Simple talk about how to design Letters station?

 

First, what is within the letter of the station?

Letters station, is to facilitate the exchange of letters between members of the business and set of services, like a mailbox.

"Station Letters" has two basic functions:

• Point messaging. The user of the user station transmission channel, addressed to the administrator transmitted user station.
• Point to message transport surface. Administrator to the user (user specified to meet certain conditions of the population) mass messages.

 

 

Second, why do station within the letter?

Letters from the station contacted objects (users and businesses) and communicated in the form of view (point to point, or point opposite), are the following values:

1. Corporate, business fixed platform marketing push advertising, new product launches, promotions and other messages to promote active users, order conversion;
2. Business rules, policies like bulletin notice, to ensure that users can make timely and full understanding of contents of this announcement;
3. Around user-related transactions, assets or related notice, one is promptly inform the user transaction-related content, improve the user experience and saving SMS costs; on the other hand silent wake the user to stimulate consumption;
4. Facilitate interaction between users within the platform, to produce more content, while also promoting user activity within the platform;
5. ……

Third, the station letter which features can be achieved?

We believe the value above our station learned, how these values ​​can appear out of it? That is what the function which was achieved through?

1. Announcement Notification: wider application scenarios, convenience is strong, when there is announcement type of content companies, it may push the full amount or quantitative, allowing users within the platform knows.
2. Corporate marketing types of activities: mainly applicable to the electricity business enterprises, may from time to time push marketing class event notifications based on user attributes, improve the degree of dissemination activities and benefits.
3. Business assistant notifications: notification as trading, logistics, shipping and receiving, etc., on the one hand the user can be known in the first movements of goods, while less messages can cost businesses a certain extent.
4. User asset information notice: changes such as points, coupons expire before the notification, the user highlights the importance of information assets, while also wake the user to silence consumer coupon, so as to promote the conversion order.
5. Interaction between users: such as private letters, Q, comments, thumbs, reply, and the inner platform user activity, thereby forming a virtuous circle of active user interaction.
6. Subscribe to notify: mainly for user self-customized content class notification, thus reducing missed content of interest.
7. ……

Fourth, how to design Letters station?

After a summary overview of the content, the next step is relatively practical operation of the contents, is how to design a station within the letter? We should start from what? What system will involve?

1. The front end (APP)

• The station entrance Letter: Home is on the right side or bottom of the home page tab navigation, but also the right of individual or center; another application letter should be placed within a few station entrance, which are required according to the characteristics of each product and the letter of the important business of the station the degree to be considered.
• Messages take the form of: is a red dot or a specific figure? Red dot suitable for use in a large amount of information, or not highly important reminder; To be more precise figure is prompt, and the user and more relevant.
• App push mode: push the basic purpose is to inform the news, the most important is to promote user activity and so on. Most mobile App end time to push all choose to push around ten in the morning and evening at eight, in fact, the best combination of data characteristics and push their products to choose suitable time to push their products. Finally, push on and push the crowd copywriting, copywriting refer AIDMA law, namely: Attention (attention), Interest (causing interest), Desire (to arouse desire), Memory (to preserve memories), Action (purchases). push the crowd can be a full-volume user, it can be quantified user (user tags, the event trigger).
• Acquisition device notifies authorization: In addition to obtaining authorization device notification when you first download the App outside, if the user denied authorization for the first time, it should consider under what scenario once again be authorized to acquire what frequency to the user? Also how to guide users not to open the message notification authorized to open, the more common Yes integrating induction, but the effect is to be assessed.

 

 

2. Background System (CMS, CRM, message center system)

(1) CMS (content management system), aims to push configuration message template

• App push template: push the title, push subtitle, push the picture;
• Message template: message header, message subtitle, banner picture messages, text messages, news and other links, be configured as needed depending on the type of message.

(2) CRM (customer relationship management system), aims to push and push to configure the query results

• Push mode: Full push or push quantified, according to the types of quantitative Push-push user tags. In addition to the label this user personalization push, push, then there are semi-automatic, which triggered a push, it is common coupon expires push, push, then in addition to such semi-automatic push-defined templates also need to consider pushing the rules, such as to A few days ago on the first push, multiple coupons expire at the same time how to push and so on.
• Push Configuration: Select to push the crowd (user label), select Push platform (App, H5, SMS, etc.), select a message template, select the push time (support regular) ......
• Push the effect of inquiry: the effect of a one push of monitoring, the basic data mainly push reach, push open rates, more in-depth should be to focus on important indicators data and abnormal indicators data conversion after the push, and the push App unloading rate.

(3) message center system, object query message, the entire message data query, push settings, message arrival rate and the opening rate

• Query filtering feature: The aim is to push the case back to check messages, such as push time, recipient, message templates, message headers, whether arriving, if open, whether to delete other basic information;
• The overall effect analysis: overall message arrival rate, the purpose is to monitor the message push stability; overall query message opening period, aims to customize their opportunity to push their products.
• Push settings: What period of time without any news push, such as the rest of the evening time, try not to push any message sent bother users avoid objectionable and unloading App; the other is to re-filtered, to avoid the same user within a day received N Article push message, it is necessary to set priorities and push push type according to the frequency.

V. Summary

Above it describes the benefits within the letter of the station, which features designed to achieve and how. At the same time we should also consider: What are the shortcomings in the communication station. Such as push messages are very common and about, or too much bother messages to users.

http://www.sohu.com/a/230695015_114819