Wu Xiaobo teacher recently read a book about the "lost game", divided into 1, 2, two, in fact, this should be regarded as two books, the first book was written in 2000, focuses on the late 1990s, some Chinese losing company's history, this book of business failures tend to fail most of the operating strategy, especially on the road to diversify, in the second volume was written in 2007, it is discussed fall 2000-2007 the history of the rise and fall of business failure, failure of the main political bias between the entrepreneurs and the distance does not grasp, as well as some of the imperfect system of our country, compared to the first book, I personally feel more content for the second book takes a lot, you will see a lot of entrepreneurs is not easy. Overall, that is a type of history books, it was quite interesting, to record what the article classic point of view.
Begins
- A person hit most fortunate, than in the middle of his life, that found the mission of his life when he was the prime of life.
- Grassroots entrepreneurs are collectively out of the common genes:
- A general lack of morality and of Consciousness
- A general lack of respect for law and order
- A general lack of professionalism system
Lost game 1
- "Three North who have become princes, Shanghai was the world"
- Chinese media has always had non-rational side in their value system, the easiest way to get tolerant of the weak, the most respected thinker, so for them, the most superior plan should be: the party is planning packaging image into a weak or thinker, because the so-called strong, in the eyes of the media is not favored. In its heyday, when, of course, there will be many reporters around the round and round in the strong side, but, once the company appear a little crisis, they will immediately hit back, to reflect on, informed, critical role to show their professional ethics.
- Product visibility can be expanded rapidly through advertising, but it should be based on awareness, trust and reputation is based on three highly unified brand.
- In the price war, to observe the final winner, probably has three characteristics: First, enterprise capital strength has obvious advantages, with a strong anti-consumption capacity; second is to advance science and technology development capability, its price is often the product of this enterprise is about to eliminate while peer competitors make a living type of mature products, while the price of the new generation of products have launched an immediate follow-up, the company's market profits can still be guaranteed; three is to grasp the opportunity to launch price cuts, a clearer purpose attack and supporting market consolidation measures.
- History of Chinese private enterprises to grow again and again to prove such a principle: For an emerging enterprise, after spending the market development stage, hinder its growth is the biggest threat to the financial lack of proper attention and not properly effective financial system. One without a stable and effective financial security system of private enterprise like no seat belts and airbags, but on the highway than a speeding car, the faster, the higher the degree of success in the market for enterprise development, its lack of financial Preview the larger of the danger.
- In the past, companies which, many companies will choose to sell advertising method bombing, but this will face two challenges: one is bound to trigger a sustained bombing attention of consumers who recession, causing light to read fatigue and numbness, weight may bring resentment and disgust. Second, the influx of imitators, inevitably resulting in a decline freshness, cancel each other so that the advertising effect, there is no dependence symptoms eventually create a pin ads not move.
- Entrepreneur: economic resources from lower productivity and higher output field to field.
- In general, sound and abundant capital and long-term interests of the business activities are product management basis and ultimately to increase the level of product management for the purpose.
Lost game 2
Chinese-style failure
Premise: There is a unique Chinese-style business environment. In the past 30 years, China has been in an era of dramatic transformation, the rule of law in construction to improve, the risk-takers often need to cross some of the existing regulations to be successful, which caused many companies to run from time to time in the gray middle ground , entrepreneurs inevitably encounter many challenges outside of the business.
- One Chinese style failed: Game of business and political defeat
- Property rights of business and political rupture (Jianlibao massacre) process
- The interests of distinction (iron Group) in the macro-control
- Local victims (Brilliance) in the interests of competition
- Chinese-style failure of the two: the original sin troubled business
because with the increasing commercialization of society, gradually widening the gap between rich and poor in China, at the same time people also began to question the legitimacy of entrepreneurial wealth accumulation. We were still in the country a system of gradual, any breakthroughs and innovations in business means that the conflict will therefore exist numerous gray areas that may occur with the existing legal system, almost all entrepreneurs have gray primitive accumulation in the early stages of entrepreneurship behavior. - The failure of three Chinese style: lack of professionalism
- Contrary to the basic logic of business
- Entrepreneurs inner desires of expansion
- Making operation stock practice: Business in, for example, after Equity hand, there are funds in place, continue to release good news asset restructuring, large-scale to push stock prices, stock exchanges and cooperation to push is that he throws stock, and then use another account to accept, so the share price is too high, then again his whereabouts equity bank loan, the relatively low value of the acquisition of other state-owned enterprises and the reorganization of assets.
- By mass production profits, rather than relying on short-term profit
- Size of firm size should not be the goal of the enterprise, the industry is not relying solely on the size of the first measure, as long as companies have their own core competencies or better competitive advantage, dozens of scale is not the industry leader, her second child, also has a vitality .
Original: Big Box "lost game" study notes