Any one of the App application after the completion of the development are the need to promote drainage, especially now under the dividend disappear Internet background, how to effectively promote and attract more user traffic has become a problem of many Internet companies are most concerned .
Drainage work to promote the application of APP appears to be a very complicated, very difficult job, people can really do very little, in fact, this is just an outsider's view, there are many applications can give APP drainage ways, there are tall paid marketing, the more the cost of the cost of such promotion spend, the better the effect of natural; there are tiny free drainage way, almost no cost, limited though it may play alone take effect, but If we are serious, adhere to do, these small streams also can be brought together into a mighty torrent of.
But just do App drainage does not work, will have to do the conversion products, is the key to transforming App promote drainage, and if you do not have to be converted into user traffic, then no amount of promotion you do is useless.
I have had such an experience, when the company's products just launched, we have to promote the sector through several App drainage ways, such as drainage app store, search engine drainage, drainage from the media, social platforms drainage channels to buy the amount and so on drainage ways large and small, to get the flow of some products, but due to poor conversion capacity products, end-user conversion rate was poor.
Then we solve this problem, studies, surveys, we found that our App is because the user experience is not good enough to just create a user conversion failed, came up with several users convert failure scenarios:
1, such as our App download link on the micro-letter, click the Download App, you will be prompted to click the upper right corner to open the browser to download, users dislike the download process cumbersome conversion failure;
2, such users to share event invitations, the needs of users fill invitation code to the binding relationship, some users do not want to fill out an invitation code conversion failed;
3, for example, even if we painstakingly exposed the contents of information on the social App platform, users want to click into App-depth view this content, but after entering the App App is open only to find home, want to find the need to manually search for content, users find it troublesome conversion failed.
Above three user conversion failure scenarios are relatively common problem, I believe App promotion operations do people know that the path to the user funnel transformed in a multi-link each user will be the loss probability increases, the conversion efficiency would become lower.
Some time ago, do go out with a friend for dinner technology, in the course of a meal, telling him these questions, asked if he was a good decision solution method, he told me, absolutely no need to develop their own, a waste of time energy, it can not guarantee service quality, these problems can be solved through a third party openinstall service, they are focused on doing App promotion conversion technology, one-time to solve several users to experience pain points mentioned above, such as allowing users to quickly download installation package (such as micro-channel direct download APK), Miantian invitation code installed, pull up a key App, install streamline the registration process optimization, etc., and is capable of precise real-time statistics for each drainage channel effect. After going back after we use openinstall technology, the use of these technologies, the conversion rate of users, number of users has increased.
Such promote faster user experience core business technology products for App promotion of drainage is of great significance. Now the user's time is precious, we want users in one step, quickly experience the product core functionality in the shortest possible time, which more than anything else, as long as the user experience is good to solve the problem, whether it is a natural follow-growth product, or promote drainage channels, we believe that the conversion rate of users will not be low.