https://tech.sina.com.cn/csj/2019-07-01/doc-ihytcerm0456020.shtml
https://www.huxiu.com/article/306433.html
http://www.myzaker.com/article/5d1b168b8e9f0976e904f618/
B station becomes how long horizon
Source: 139 circle of friends featured unsubscribe 2019-07-03 07:40
In February 2005, a distant community set off a great debate on "the rich should not discriminate against the poor," the.
User Yi Ye Qing stream over the identity of aristocratic society, continuously published many posts to promote rank or grade, or distinction, for example, "I saw a migrant workers do not wear shoes, my sister net worth of $ 60 million, the housing conditions of university pathetic I and shipping tycoon familiar relationship "...... blatant show off their wealth, and the public merciless ridicule, causing netizens crusade criticism. However, the common name calling did not shake the status and temperament easy to miss until the ID is "67 degrees north latitude and three points", claiming Runan Zhou users appear.
Zhou Gongzi appeared to direct a high-profile and easy to miss than rich, and easy to persuade Miss to be sincere, tolerant, but not much effect. So he resorted to the big kill - Watch the soul of the aristocratic lifestyle nine Q:
1. What color of clothes you wear often? What brand? What you wear a watch? Jewelry do you wear? If you wear when and where to wear. Your jewelry is where to buy?
2. You have your own car or the driver? What brand is your car What color?
3. Your financial advisers and lawyers each year how much tax you reported?
4. How much money you donate each year to charity, donated to those charities?
5. You keep the yacht, how much per year? (If you have one!)
6. Your child go to school? You grew to several great tutor?
7. You domesticated horses racing, he participated in those games, won what award? What is the origin?
8. You add what breed of dog? What blood?
9. What kind of music you listen to? Where to listen?
The face of such a long list of questions, Ms. Yi busy warehouse fight, and she replied again Zhou Gongzi meal mad hate, and finally had to Samsam reply "I'm just ordinary people," and Zhou Gongzi also "Recent too boring" topic is over , has since left the End of the World community, and deep reactive name. Years later Zhou Gongzi identity was also stripped out, even just an ordinary people, could not understand because there is no respect for the lady to speak easily, then relying on "profound knowledge" won the debate, the strength of interpretation of what is called "knowledge change destiny".
Great debate against each other, through the night, called epic proportions, and aristocratic life described therein, is completely beyond the imagination of Internet users, as we open the brain hole. Coupled comes just as China's economy after 20 years of rapid development, the emergence of the wealthy class, so rich horizon this dispute, also caused extensive discussions in the community, known as the World War.
Similar topic hotly discussed, are also common on Tianya, a unique phenomenon horizon. And it has six million users, accounting for 60% of the total Internet population End of the World, has become the epitome of that era, along with the generations grow and grow, but also watched generations of people to leave and grow old.
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End of the World was born in 1999, a "No I do not understand that this world is changing fast" era. That time the Internet has just entered China more than five years, and rock together become a favorite of young people get together, highlight the field of self. Futures bankruptcy due to switch to writing Ningcai Shen, also came here by chance, and quickly had a feeling. He then published "The End of the World rotten place," the post, this site was set up eight months in the far corners career days, the sea, pushed to the masses.
Ningcai Shen Ming in the post derogatory real praise enumerated said: horizon huge amounts of money to expand the bandwidth, browser, too fast; writer too high, the quality of the post, so that level is not too high of a great psychological pressure; too many expert , causing many people as I do not like culture and so can not breathe properly. Ning Caishen later against the "Wulin" became a hit, and the End of the World community is also due to various factors described in the post, stand out, attract a large number of cattle.
Murongxuecun "Chengdu, Please Forget me tonight" to record the story of the brutal youth, became a must-read for fashion network; tyrants the world to sing in the "lotus pack of lies" serialized in "Ghost Blows" to open the first of its kind Tomb of the novel, South to send Uncle favorite content is chasing; "Ming Dynasty that thing" to ridicule the narrative, subvert the people on the historical high cold obscure impression ......
Ma had been stolen QQ, Tencent system users into the black dish Pa, also left a valuable experience in practical operation for the technical their house. The old cold, come in handy in the field of Liao days, etc. Xintianyou a public master, endowed in the literature and history of philosophy, poetry, astronomy, geography, etc., large-scale cooperation, but also to users who hooked. Premium content, and a warm exchange thread, prompting the End of the World was founded in the first year, China became the most humane community.
Then horizon users from hundred thousand to a million, ranking the world from rising more than 500 to around 110, the layout also increased to more than a dozen primary version, hundreds of sub-forums. 30 million daily visits, so that End of the World Forum at home and abroad to become influential.
However, the crisis has also been brewing.
In 2006, "Ming Dynasty that thing" in the End of the World "cooking wine on the history of" serial version, three months to usher in a million + users who read cool, full moon is also a sense of accomplishment. However, when he was moderator of "Helianbobo King" was furious, wrote a "Million Hits: Milestone or pillory? "Posts to Diss, all filled with a deep sense of jealousy between words. He also posts the moon in the organization name calling, and even come up with a "body according scraper" scandal.
Helianbobo this practice has long been king hundreds of times. As moderator, he forces his top posts for authors who threaten their own position, then either delete posts, or gag, tried all kinds of pressure. The authors of the complaint was suppressed invalid, no redress. This End of the World "Moderator dominant" management model, and ultimately forced to leave "when the moon", causing netizens dissatisfied.
And behind "when the moon" exodus, but in reality is the commercial horizon dwarfism performance.
End of the World is located in Hainan, in the subsequent development, neither the company moved to Beijing, Shanghai, these cities, to attract the most efficient information and the best people; there is no exploration on the realization mode, but the effects of long-term dependence on the experience advertisment. But also in the content incentives, even from the user to play Shanggei of funds, the deduction of 30% of the tolls. This practice, so today's headlines, Tencent these companies spend lots of money to support content-dropping wonder.
However, these practices in the company's development process has also tracked. Early stages of development, investment horizon Jie Feng neither money, nor to change the ad hit traffic, so, when in 2000 the Internet bubble burst, the horizon against low-cost control, not only unscathed, but because of high-quality content to achieve a magically explosive growth. Founder punishment Ming also concluded that this is web2.0 nuclear weapons, the company's strategy is "do not touch it, to promote humane care color."
Unfortunately, the victory on the horizon tactics wrong when the feat on the strategy; small fluctuations due to accidental, misjudged the inevitable trend.
But more unfortunately, the process relies on the horizon humane care is also growing user, the gradual disintegration, crushing. 2010 "Need Satsuki Month" event, for the users brought "God horses are clouds" buzzwords, also on behalf of the vulgarization of pan-entertainment, humanities declared the End of the World, by the end of history and other premium content. In the pan-entertainment areas, End of the World has been microblogging torn to pieces.
At 1:00 on the December 1, 2010, the Uncle Sina microblogging issued a first message, after nine hours, Sina microblogging because the traffic surge, system paralyzed for four hours. The years that followed, was derailed from Baoqiang, Zhao Liying to official propaganda, even if prepared enough 8 star microblogging divorce, still will practice paralysis. And it's all in the power of entertainment to death declared the era.
As early as two years of the birth of the Mop End of the World, is also the birthplace of China's Internet, the birth of the "beast called" stupid father Little Star, Ayawawa, Zhao mule driver, MM tea and many other Internet and media celebrities. Mop in 2004 was the acquisition of Oak Pacific Interactive, a substantial increase in advertising, you miserable; many administrative privileges has been withdrawn, resulting in the loss of a large number of core users. Subsequently, all the company's strategy to become a net brother, Mop then flutter Street.
Tianya, Mop Gemini in the sky changing times, draw the two parabolic light. 2015 End of the World landed three new board, trying to be rejuvenated through financing, but, unfortunately, we still us, we are no longer us.
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Night at 2:00 on January 20, 2016, and on the microblogging an unknown account @ Zhao day, 233 days issued a microblogging: "Tonight 7:00 fb and set off across the Taiwan independence gay friendly conversation." This micro-blog in the eyes of outsiders, without clues, but they quickly boarded trending, forwarded over 10,000, the old Post Bar users with inner excitement:
Expedition to the mobilization order.
The expedition, a total of two total groups, each group consists of total six columns, each column will be assigned according to the characteristics of the members of the corresponding work, including weapons and equipment (production expression package), foreign exchange (translation), battlefield clean-up (reporting) and so on. Their purpose is to refresh with other community crazy expression package, resulting in blockage content, network paralysis spectacle, academic called "burst it."
Has more than 20 million users posted it organized several expedition, and this is the cause, "Zhou Ziyu event," a Taiwanese female artist due to waving the flag of, triggering the mainland and Taiwan both Internet users face book (Facebook) on debate. As Baidu Post Bar's first large Li it, four days after the event announced fermented war, expeditionary face book.
20, at 7 pm, the emperor army official swearing it off, face book comments area was quickly translated into eight words of "Eight Honors and Eight Shames" and "anti-Taiwan du" expression package overwhelmed. Taiwan's Internet users simply give up resistance, click on the picture of expression package collection. The expedition is also People's Daily thumbs up: "the so-called 'fight before', it is nonetheless attempt to communicate cross-strait youth."
At this moment, paste it on behalf of young people has become a new young continent, paste it became a tool for cultural exchange, Li estimates have to laugh awake dream.
Post Bar was born in the end of 2003, Baidu also just on the line more than two years, the search engines that time the magic of the entrance, contact information of thousands, so that every Internet users are excited. At that time, Chinese Internet content is not rich, so when he was director of product marketing Yujun Meng gave birth to a new idea: to make a product, so that 80 million Internet users out of the minds of the shared knowledge, which will have posted it.
Birth paste it is groundbreaking. Audit system is different from the moderator, each bar Friends can find content of interest, free post. The new model, coupled with the rapid development of Baidu search, paste it quickly attracted residents of the planet batch wasteland, resulting in a batch of content. Baidu Post Bar also can compete as Google's moat, a high strategic position, so Baidu decided temporarily not to commercialize, in order to maintain the user experience based.
2005 Super Girl to be sustained for a long time of great social topics, fans need a 24-hour exchange, and broad enough network space, Baidu Post Bar has become the first choice. Only the top three Super Girl corresponding Users posted on more than 10 million, while the super-woman designated official online comments related only 3.15 million pieces. This also shows that bottom-up dynamic, real pusher.
This is also bursting with popularity quickly spread to the other posted it. In 2009, World of Warcraft in a bar, "comes in different forms, your mother calling you home for dinner" posts, been viewed 390,000 users within six hours, attracted more than 17,000 responses. The football players Li Li it to originate content, it has also become a well-deserved emperor.
Li bar owners to develop a strict barriers to entry: send 250 stickers in order to become a member, it can not be made meaningless water paste. This rigorous management, maintenance of the ecological quality content to enhance the reading experience, but also attracted a large number of elite writers, one called "dead Han," the silk Yi Han even suspected of being a vest.
Baidu Post Bar rapid development, has become the second largest Chinese social networking site. However, with Google's exit, the dominance of Baidu began to over-commercialization, which has become a spade, for the Post Bar, Baidu also dug a grave. The tombstone should have such a passage:
What is the taste of blood, salty, astringent, very fishy, burned throat burning, very sick. Especially when you keep swallowing but also how to swallow endless time ......
These words come from a bar in hemophilia patients made the post. He desperately describe the disease of torture and accused Baidu to hemophilia it sold a liar, cheater and replace it with all service personnel, the use of counterfeit, fake hospital patients to paste it in the harvest. Friends of the name of it at the end of the article asked bitterly: Robin Li, you're really missing this little money?
The direct cause of the tragedy of hemophilia it is Baidu launched designed to tap the potential value of the user's partner program. Under the impetus of the program, over 40% of the popular diseases paste it were sold to the Department of Putian-based private hospital. Followed by the West Wei event, the bottom line is more exposed Baidu breakdown in commercialization, exploit, make friends posted it on the favorability straight decline.
At the same time, in addition to the outside eyeing businessman, internal paste it began to split. Even in the most liberal atmosphere of the Emperor of it, some questions posted it excessive business users, have also been banned titles, and even the legendary master it big tanuki personally asked, blacklists and also the tragic title. Bar within the main fighting intensified, however, a larger crisis in the user's division.
Baidu in order to attract more traffic, canceled the restrictions of members can post messages. Emperor quickly jumped from the scale of hundreds of thousands to millions of people scale. The post will be able to upgrade incentives, but also lead to a new member of the crazy brush decal, it quickly drowned posted high-quality information. This led to dissatisfaction with the old members, even giving rise to a bar fight Emperor core values, namely "Imperial bar members should be more content of Yi silk, or a more grounded gas Cock wire."
Unfortunately, regardless of the outcome of the discussion, once known as the Louvre of the emperor of it, under the watchful eyes, she began to collapse.
In 2009, the father posted it left the Baidu Yu Jun. After the next decade, leading commercial vice president of Baidu to Longhai, is also no news of the outside world, the resignation was announced, carrying a suitcase and left the village after Baidu factory building. To promote the commercialization of six years of Baidu, but also because of declining traffic, there has been a loss.
Today, Baidu, began to aggressively spread the subsidy money number one hundred. It can not help many users posted it the old feeling: why go back, really the lack of bar owners to sell several hundred thousand dollars you earn it?
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In early 2019, 67-year-old actor Tang Guoqiang, the adaptation of the students whose many works of "director" Elizabeth rat award, which is the Central South University, a medical student scholarships every year, he took the scalpel during the day, is teachers and gentle eyes of a child, and once picked up the mouse back to the dorm, he became creative genius Kichiku video, the four B station owes the king.
PSP adaptation of a number of works uploaded to the B station, the most famous one is played by Tang Liang scowling denounced wanglang three classic plot, which he edited into a high-energy mix of rap and electronic music RAP, repeated high-energy video statement Kichiku . Powerful magic, attracting groups of fans, became Bao B station station of the town.
Because a "safe'm in this rap" lines, Zhuge Liang incarnation rap singer
Tang Guoqiang teacher after seeing the video, smile, and clasped the hand of rats, said "Thank you for letting Zhuge Liang fire up this role again, I hope you can be a lot Kichiku my other roles." When he finished, they did not forget to remind all earnestness, "I played the role of leader or not touched," the scene burst into applause and laughter.
Not only the role of leader B station can not touch, as well as at every turn quickly by Cai Xu Kun.
Earlier this year, Cai Xu Kun period of "chicken you're so beautiful," the basketball dance is B-station users various Kichiku, when owners UP immersed unable to extricate themselves in the creation, Cai Xu Kun studio has sent a lawyer's letter to the B station, to stop infringement. Cai Xu Kun and fans, have also stood out, threatened to restart "burst it 'cause in B station.
But when groups of fans surging momentum, rushed when B scraper station prepared to speak, but found the B station can speak member account also needs answers to 120 questions in order to register. Fans eager to defend their master is one such as "German head of state most often go to Chinese provinces in which", "benefits under Jinkela are what's sentence is what is" like quiz stand in outside the station, determined to kill thief, powerless.
Cai Xu Kun fans after seeing the horrors almost annihilated, B station masses who also took the initiative and became a party lead the way, eager to sell the account to station B fans, and excitedly planning to sell the account, like to mention luxury cars, live Ohira layer, to the pinnacle of life.
Apply for a history class B stations issue membership
Established in 2009, Station B, can be said to be by accident inevitable. In 1981, the domestic launch of Japanese anime, the "Astro Boy," "Conan" and other works, rapid accumulation of a large number of fans. However, since 2004, a number of regulatory policy overseas animation broadcast were introduced, but this gave birth to the rise of anime culture in the network, where the chase Fan campus become a new fashion.
At that time, as the second element is the cultural position of A station. However, due to loose management, often down, "One day a few small fry, three days a big bomb", causing user dissatisfaction, leading to the old station A user Xuyi, choose their own station, which is bilibili. User B stations, mostly college students, and more free time, strong creative ability, therefore, from the B station quickly drama fan source to the user to create a paradigm shift.
Technology Prophet Kevin Kelly in the "inevitable" in the expression of a point of view: When books, movies and music cheap and ubiquitous, they will be fixed from a liquid product into a flow, as consumers will be reversed creators, according to their own preferences continue to change them, make them in this era never ending flow down.
So B Station Elizabeth gave birth to a batch of mice such UP primary, and material from the Three Kingdoms in Tang Guoqiang, to the Sword of Li Yunlong, to the heads of the Third Reich, is simply everything Jieke Kichiku, everything Jieke weight structure.
March 2015, Meng history of patriotism animated "year hare affair" hit the B station, that is just adorable way to reproduce the modern Chinese difficult process started, recounting "Each bunny has a dream big country, "quickly became the young, middle-aged and even elderly people who love and sympathy. And in early 2019, college students upload a video about 5G also created a demand amount of tens of millions, becoming one of the best public who understand the science and technology independent channels for China's rise.
More surprising is that, in September 2017, the observer net amount among the top ten players, and once ranked TOP3. Then the CYL Central Committee, the official Global Times and other mainstream media, but also as an ordinary UP owners have the list.
As the B station chairman said Chen Rui, a B station is now covering more than 7,000 spheres of interest in multicultural communities, becoming Z era to understand the world and the world understood the window.
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2013 B Station number of users exceeded 10 million, but Baidu index is still zero. Today, B station has 100 million monthly active users, also celebrates its tenth birthday. Years old, is full of rebellious age, station B will face the ultimate fate of the End of the World?
From the End of the World Post Bar and other communities in the history of the rise and fall of view, a thriving community of content is a common product of favorable factors, has a strong chance, however, to maintain its enduring has to rely on a set of inevitability of self-organizing mechanisms.
And this mechanism, in a sense, it is the boss Jia said "anti-ecological."
To achieve this effect, it is necessary to answer five questions:
1. How can the community while maintaining the original core values, accepted a large number of new staff
2. How to motivate core users continue to produce valuable output
3. How to prevent head big v monopoly traffic, blocking the blood of newborn
4. decentralized management of the community to whom in the end, that is centralized and non-centralized
5. How profitable platform, the platform can continue to keep updated on the technology and resources
This five five questions like Dragon Ball, Dragon Unfortunately, after an assembly to call. The only positive ecological cycle is established, the moat will be deeper and deeper; on the contrary, it is a constant drain on intangible assets accumulated heyday.
End of the World in development, almost failed to answer all the questions, the results become entertainment from the elite, the big V away, the moderator autocratic right platform losses. After Baidu Post Bar is also commercialized, all perfect step on the wrong point. At present, the B station, then produce a seemingly out of responses:
Member registration system with the answer, the answer to the first question
To share with the creators of subsidies, the answer to the second question
Using artificial intelligence algorithms, the answer to the third question
With the discipline committee, answered the fourth question
With game operators, answered the fifth question
While the answer to every question, but this report would still retain a hidden danger:
Profit still can not cover the creator of subsidies, truly sustainable cycle did not create, which also led to continuous output value of the content of the second question has not really been resolved.
Whether disciplinary committee can really achieve effective management of the community, so far have not really encountered values tear test.
In other words, this seemingly filled answer, not really to score nodes.
Once a problem any errors, B station may all like clockwork missing gear, like the time stands still.
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