Whether large or small business, starting from 0 to promote a App, faced with fewer people go through time, the process of dilemma lack of resources, APP user data, different browsing behavior in fact it produces, it's a different behavior this represents the user, which is the product of a life cycle of it, what his status yes.
Operational data, allows us to know in real time by the user in a state, then go to an experience of individual users, and that to do personalized operation is not simple.
When we went to see every user dynamic or its usage when each user are likely to be naturally very active, he came to know how to browse merchandise, or even buy, very active, but some users, It may not come again to come back later.
So, in a way not the same for each user usage scenarios or use time, so that we do marketing when it becomes very difficult, because today we might give him a push with the relevant user, and other users with no relationship.
With the won rising cost of customer, user operations are constantly evolving, started marketing the time, it may be more focused on is how to achieve customer contact, rather than the pursuit of quality and subsequent transformation of users, operators now been transferred to the fine based on.
Users in different life cycles, demand for services are hoping to get at different times in the product, and intelligent marketing, it is by collecting data after processing the data, we will be able to fine a marketing, for different users, in different periods, different content, but also through various channels to effectively touch up each user.
So what is the primary strategy to achieve intelligent marketing is it? Of course, is to understand the user!
By shareinstall, we went to a different collection of user data on different platforms above generated, including APP good, not just look at a platform, but rather to understand the full range of each user generated off data. Then through real-time acquisition, real-time analysis and insight into its real-time requirements.
Then, after some automation of marketing logic, to give the user a personalized experience, is simply based on its real-time dynamic, then a marketing can produce personalized to the user, we want to achieve marketing aims.
Shareinstall users into four user lifecycle.
1, the new user
New user is a new user has just come in and no profound experience, it's just for your interest in the brand, and to experience, and that this time, it is for your brand or is the core value of not very understanding of .
2, users tourists
Guest user is that after the new user did not come in-depth experience has gone, has not been back.
3, active users
The mean active users in the last two weeks, or continue to use it, it still remains active, of course, it has been the stage for new users.
4, loss of customers
In addition, the loss of customers is the last two weeks have not visited again, regardless of the site, or micro-channel APP have never been.
These four life cycle that we, in fact, according to the nature of our products will be different, such as games, it may not be five days, basically it really is lost, so that according to the nature of our products and have different definition.