View: Why do we difficult to control the technology giant
Supervision
Today, Google, scale and impact of such technology giant Facebook is growing, sound supervision of the implementation of these giants is also increasing. We should adopt public utilities regulation and supervision of the profits of these companies do? In the chaos organized by the University of exclusive new economic thinking big lesson, Nobel laureate Jean ladder promise (Jean Tirole) answered the question. In his view, it is difficult to implement utility regulation and supervision of the profits of large companies. Micro-channel public number "notes Man" published Jean ladder promise of lectures.
First, public utilities regulation is the so-called cost of service regulation. For example, you have to weigh the cost of telecommunications company or the power company, the second year the price adjustment to ensure that the company's break-even, get some return on capital. This is the rate of return or cost of service regulation supervision. However, technology companies is difficult to measure the cost, on the one hand, you must weigh the cost of the entire life cycle, meaning that Google before did not become a giant, may have a lot of potential, "Google" if you're going supervision by public utilities manner costs to monitor these companies, it is necessary to track these companies in the life cycle. But you can not do that because you want to keep track of all the company, and try to calculate their possibility of becoming giants. For example, developing a new drug, most drugs will fail, the probability of success do not know, then how reasonable computational costs?
Second, these companies are global giants. Google has a lot of money are earned outside the United States, Facebook is the same, they are a global platform. However, past regulatory situation is that all companies are regulated domestic companies, only a domestic regulatory agency. Currently not appear transcend national regulatory bodies, that they might not have. This raises the issue of coordination of national regulators. Furthermore, most of these company's revenue comes from intangible assets, such as data, patents, these intangibles are difficult to locate in this country, or in that country. Therefore, from a national perspective to regulate these companies are actually very difficult.