Source: ATYUN AI platform
Google announced on February 21 a new AdSense ad unit, the ad unit reflects the tremendous impetus to the company to add more artificial intelligence in its business, and may attract more likely to consider but did not increase advertising publishers time or resources of other factors to manage them.
Google is introducing "automatic advertising" - advertising is not for the car, but a new ad unit, which uses machine learning to "read" a page to detect and place for where to place ads, including where to place, and there how much can run. Posted by activating the automatic ad line of code on the page.
The service is in fact a limited beta in April 2017 in quietly launched, and now it live for everyone. Google told us: "Publishers participating in the beta test of the average income grew by 10%, revenues increased by 5% to 15%."
For those tracking or using AdSense, you know the service already has a considerable degree of automation. The products are tens of millions of web publishers to indicate the location (banners and other units) to place advertisements; then select which ads by Google according to crawled pages to determine which ads may be the most relevant. It already accounts for a sizeable proportion of advertising revenue in the parent company Alphabet, accounting for $ 27 billion in the last quarter of its $ 32 billion in revenue.
Auto Ads are the new features, Google is undertaking the task of choosing placements - do all the work for publishers, including the determination of the number of ads on a given page to be delivered to, placed what position, and what kind of ads will run.
Using machine learning here is very interesting, because it not only be applied to find the whereabouts of advertising, and it is used to analyze how best advertising "teach" the system how to better serve ads in the future.
A black hole (there are potential pitfalls) that, Google's automated ad seems to have decided how many ads will be placed on a page - without it, you will have more control over. The topic on Webmaster World describes in detail some of the early beta testers for the number of advertising pages as well as their final congestion of the user experience on the site did what dissatisfied.
We asked Google to respond on this point, and whether to allow the user to limit the number of automated ad unit can be placed on the page.
It will also highlight the issues related to Google judgment in all cases how.
AdSense service has been received attention, because it makes a lot of content vicious penetrate into it, including ads with "false news" misleading advertising and other content. The company has been trying to fight this. The company in January 2017 release of "bad ad Report" that the company removed the 1.7 billion unreliable ads and banned 200 ads from AdSense.
At present, our goal seems to be to launch the service, and to activate your service by logging into your AdSense account, so as to provide convenient services for you. Check the global settings from the "My ads"; the copy where the code and paste it between the title tag for each page you want your ads appear (they occur within 10-20 minutes, Google expressed).
In Tom Long AdSense engineering manager and product manager Violetta Kalathaki blog post, we noted Auto Ad unit included in the combination will include Vignette ads and Anchor, as well as text and display ads, Feed ads and Matched content ads. They also wrote that the publisher can specify which one to run.
For those who have been using page-level ads (you specify different types of ads based on the theme of the page rather than the entire website), their code will be automatically ported to run the ad. For those who are Google's APM for mobile web services, you need to use the code AMP Auto advertising.
This switched ATYUN artificial intelligence media platforms, the original link: Google machine learning launched AdSense "automated ad", for trafficking and profitability selection
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