After several years of development, big data technology has slowly infiltrated into all sectors. The level of information application process large data rate of different industries, with industry, with industry and consumer data degree of distance, the industry has a close relationship. Overall, the application of big data technology industry can be divided into the following four categories.
1) The first category is the Internet and the marketing industry.
Internet industry is away from the nearest consumer industry, in addition to large amounts of data generated in real time. Business data is an essential element of its business operations, therefore, the extent of the Internet industry Big Data applications is the highest. Accompanied with the Internet industry marketing industry, it is to analyze the behavior of Internet users around, that provide consumers with personalized marketing services as the main target of the industry.
2) The second category is the relatively high level of information industry.
Such as finance, telecommunications and other industries. They were relatively early information technology, information technology internal business system is relatively complete, there are a lot of historical accumulation of internal data and some analysis like deep application, currently in the internal and external data combined together for business service stage.
3) The third category is the government and the utility industry.
Differences in the level of information and data in different departments of a large degree, for example, the transport sector has already been a lot of big data application cases, but some industry is still in the accumulation phase and data collection. The Government will be the key to the future rapid development of the whole big data industry, the government can make the data public through the government and open data line of go faster, so as to stimulate greater development and data applications.
4) The fourth category is the manufacturing, logistics, medical, agricultural and other industries.
Their big data application level is still in its infancy, but the future of consumer-driven C2B model will fall forced big data application process in these industries is picking up speed.
According to statistics, the highest Chinese investment in big data IT applications in five sectors, which accounted for the highest Internet industry, accounting for 28.9% investment in big data IT applications, followed by telecommunications (19.9%), and the third for the financial sector (17.5%), government and healthcare, respectively fourth and fifth. As shown in Figure 1.
1 Chinese Big Data IT applications industry investment structure diagram
Internationally renowned consulting firm McKinsey in the "next big frontier data: innovation, competition and productivity," the report pointed out that the blended value potential of big data applications, information technology, finance, insurance, government and wholesale trade sectors of the four highest potential, information, finance, insurance, computer and electronic equipment, utilities maximum amount of data four categories.
Recommended Learning Catalog: big data can be used in what industry