As things now card explosive rapid development, more and more companies in the Internet of Things technology carefully explore the feasibility and potential benefits, there are already part of the retail giant to begin pilot projects in unrelated storefront. And many companies are gradually Things to reform technology. Next Xiao Bian gave you share it and see a few things in the practical application of each retail store.
1, customer orientation map
Today, each store began to hire marketing research companies to track their customers in a specific area of action trajectory. In contrast, the networking technology is cheaper and more advanced. By positioning sensor, the store can get these types of information: ① a specific time period, including within hours, weeks and months, how many customers had traveled in a given area. ② a favorite after location. ③ a favorite location resides. Finally, we can use to make informed decisions ④. Today, each retailer has been able to find their favorite customers come and stop positions in the form of heat map, and here is the gold sales of regional products.
2, targeted promotional content
One of the biggest advantages of digital transformation that can provide more targeted promotional content to the target. When you visit a shopping site, you'll often see a lot of recommended product, which is based on your search history and consumer content set. The same can store in a similar manner to selectively provide suggestions and recommendations under various operating conditions, including personal circumstances, weather, time, and location, and so on.
3, intelligent shelves
Some details of the extremely low cost of the program is also able to effectively improve service effectiveness. For example, ensure that a particular product has sufficient inventory. Smart shelves equipped with sensing devices and access to the Internet of Things platform, which can alert even direct suppliers to replenishment in insufficient inventory.
4, price tag
You know, some stores will adjust prices every day. That sounds fair enough and there is a risk, but it can actually increase profits and retain customers. If done properly, the dynamic price tag can encourage customer buying behavior, and guide them always shop at the same store.
Future research and popularization of networking technology will certainly change the way of life now, the most important contribution is to reduce product loss. It can track the entire supply chain to determine all factors that may affect the quality of products and inform the relevant manufacturers. Information by temperature, humidity, heat, etc. will be able to bring provided important inspiration for us, and can these indicators by today's Internet of Things platform hardware, technology and strategy team members to be realized.