Mobile Internet era, the dissemination of information sharing is undoubtedly the key to the growth of the App drainage, instead of spending a lot of effort and cost to find channels to promote hard, it is better to start from the details, achieve Deeplink (deep linking) technology with the fastest and most convenient way to break the information island, shorten the share path, optimize the user experience, and ultimately improve traffic conversion and retention rates.
What is DeepLink (deep linking) technology
If the App as the site, then the site is DeepLink in-depth page, such as product purchase page, promotional activities page. Simple to understand, is that when a user clicks on a link in your phone, you can help him jump to the target page in the App interior, reducing the direct implementation scenario, rather than App home page, which is a barrier-free scene reduction technology.
DeepLink usually used in social sharing App, App advertising drainage, App fission activities, Web to App, share performance statistics, user silent wake-up scene, drainage of advertising, promotional activities, news, electricity supplier, games, live video class App promotion and transformation of drainage have a strange effect.
Upgraded version Deferred deeplink (delayed deep linking) technology
Compared Deeplink, Deferred deeplink added a judge, can determine whether the target device App installed when the user clicks on the link, if not installed, then jump the application or the browser market guide download, realize again after users install Deeplink scene reduction Features.
Whether the difference between these two technologies:
It can be seen after the use of deep linking, user operating costs are significantly reduced to two-step, do operators of small partners are aware that funnel users transformed, each one more step, the path would funnel an extra layer, users turnover will increase.
How fast implementation of these two technologies App
We pull up to a key function openinstall example, this feature integrated scheme, universal link in core technologies such as deep linking, and can achieve the perfect Deeplink, all technical effect Deferred deeplink scene, the main features are as follows:
- Pull up a key function compatible with Android, iOS, OS technical barriers do not exist;
- It fits a lot of mainstream social platforms and browsers, such as micro letter, QQ, Sina Weibo, nails, Alipay and so on;
- The App when the user has installed, click on the page links directly to local App pulled up, and automatically enters the target page;
- Without the user of the App installed, click on the page link will be directed to the app store or default browser to download, open for the first time after the installation will automatically enter the target page;
- This feature is currently and free open to all developers, you can always visit the official website to openinstall use SDK integration, the fastest ten minutes integrated experience.
openinstall: https://www.openinstall.io/pullUp.html
Not only that, as a mature third-party vendors, openinstall on the basis of deep linking, to improve the demand for more customized scenarios, such as:
- The developer is possible to meet the needs of business logic, such as: can achieve download priority, priority may be implemented pull;
- On the social sharing page, openinstall also carry parameters while achieving installation, help developers to achieve channel source statistics, specific to the user which are attracted to the articles, the conversion of which the highest ad pages, which pay the best products ;
- Even in business openinstall can be combined to achieve social platform for fast download [App, Miantian invitation code, Automatic add friends group after App installation, automatic login account after downloading App] and other functions, to further improve the user experience and relationship chain.
What products or scene is very suitable for deep linking
We believe micro-social platform, for example, products like electricity suppliers Jingdong App, App News headlines like today, for example, can refer to their combined effect:
Obviously, the electricity supplier class, information class, tourist class, service class App combined with the spread of social sharing has a very large value, moreover, class game App can even pull a key feature click share links directly to the game room in the App.
Common usage scenarios as follows:
- Electricity supplier categories: Click the link in the sharing of goods, into the corresponding App store or shopping page
- Information category: Click to share news links, into the corresponding content pages App
- Game category: Click the link in the sharing invitation team, the App into the corresponding game room or clan team
- Advertising: click on relevant ads in a social platform, into the corresponding content pages App
- Pull a new activity: for example, the old with the new invitation, sweepstakes and other welfare activities H5 page, participants can click on the corresponding activity participation into the App page
Jump freely between App, the user experience is not only to solve the problem, but the problem is the application to expand the width of the App, with the depth of the link between App is no longer a separate entity platform, developers can reproduce the page in the mobile terminal the free end of the jump, advertising, event marketing, fission pull new users wake and other services which combine to create a more complete and streamlined conversion chain, give operation and promotion of App bring more imagination.