█ Microelectronics same number █ 136 ★ 7010 ★ 9993 ██ ██ Jinhua tubes donor eggs IVF surrogacy ██ ██ choose sex of a boy born in a test tube package ██ ██ IVF
So, what is the trick turn? In addition to turn recruit IT training institutions enrollment What means? Today, the boys training for everyone science about common IT training institutions entrance exams.
IT training institutions enrollment practices can be divided into active and passive type two categories. Proactive refers to training institutions to take the initiative to find potential students, the last deal of the way. The most commonly used technique has the following three kinds.
01
Merchants turn (the name under the guise of recruitment, training actually fishing)
Recruitment transformed referred to trick turn, suggests that it is transforming the way students through recruitment. Released a number of conditions on the job site generous but there is no requirement of positions (such as an intern XX, XX assistants, etc.), send your resume and interview attract white.
The interview, if you are not computer major, so-called "interviewer" will instill the benefits of the IT industry to you, to induce you interested in the IT industry in order to participate in the training.
If you are a computer professional, there will be "Project Manager" and you talk about technology, the natural conclusion is not your technology. At this time, the side of the "HR" advantage of the opportunity to sell you training and make all kinds of guarantees.
In addition to the line by "fishing", admissions officers training institutions will be set up sets online at job fairs to attract job seekers resume, induce everyone to participate in IT training.
Recruitment is transforming IT training institutions most criticized areas, with obvious deception because of its color. But knowing that such a mechanism, but still go its own way. why? Because of its low cost, high efficiency, after all, or a "profit".
Ironically, a lot of training graduate students will encounter turn recruit other training institutions to find a job.
02
School-enterprise cooperation (partnership, access to student resources)
School-enterprise cooperation is one of IT training institutions more legitimate entrance exams. Open up the relationship through college admissions team, college lectures penetrate into propaganda or build a training base.
Through cooperation between schools and enterprises, colleges and training institutions to obtain the advanced teaching concepts and teaching resources (China Normal University, teaching relatively conservative, it is difficult to keep up with the market environment, particularly in computer science). The name of the training agency places of cooperation, the line enrollment in reality.
但任何事物都不会像表面那样“光明磊落”。校企合作看似正规，其实也暗含一些见不得人的勾当。
学生是否参加培训，去哪家机构培训，决定权很大的掌握在其院长，辅导员的手里。因此，单纯的学生就成了他们牟利的工具（当然，也有很多院长，辅导员实实在在为学生着想）。
具体如何操作牟利，大家应该能想象得出，无需赘述。总而言之一句话，中国教育之不幸！
03
营销广告（竞价软文信息流，招生广告哪都有）
哪里有商业，哪里就有广告。通过广告让消费者认识产品，认可产品，最终产生购买行为，是每一家企业都会做的事，IT培训机构自然也少不了。
广告形式多种多样，SEM（竞价），信息流，网络联盟，线下广告等。其中，SEM（竞价）是大多数IT培训机构最青睐的广告方式。
通过百度、搜狗、360等搜索引擎搜索IT培训相关词汇，你会看到大半个屏幕都是培训机构的广告。
据训哥儿所知，国内某IT培训机构每年广告营销投入高达数亿元。
下面讲讲被动型招生方式，被动型指机构通过自身的影响力，吸引学员主动上门咨询的方式。
被动型相对来说是转化率更高的一种方式，但其对机构自身要求较高，同时操作过程比较复杂，因此对大多数机构来说都不是主要招生渠道。常见的被动型招生有以下3种。
04
口碑介绍（老学员学的满意，介绍新学员过来）
大家买了一好东西，会推荐给身边的朋友，同样，有人要买某个东西，会向已经购买过的人咨询。口碑营销就是基于此类情况产生的。
在IT培训机构的学员构成中，有相当一部分是通过老学员介绍过来的。
这种方法显然最为可靠。对学员来讲，介绍你过来的人在这家机构培训过，更为了解该家机构，至少不会让你被套路。对机构来讲，不花一分钱的推广费，就招到了学生，简直天上掉馅饼。
但并不是所有的机构都能玩得转口碑营销，因为在IT培训行业口碑实力都非常好的机构少之又少。
因此，有没有老带新，老带新比例多少，也是一家机构是否靠谱的有力证明。
05
资料分享（通过分享学习资料，引导学员加入社群）
资料分享型是机构常用的吸引学生的方法之一。通过分享传播学习资料，使学员聚拢到自家的QQ群里，后期慢慢引导转化。
除了社群，培训机构也会搭建自己的论坛，既方便了在校学员互相交流，又可以吸引潜在学员进入论坛交流学习。
这种方式成本较低，并且效果显著，某机构已经凭此获得了数亿融资了。
但如上文所言，要想通过社群招生，机构要有相当的教学实力（学习资料得是自家的，并且要有很高的质量）和强大的网络运营能力。
很显然，这样的机构不多。
06
名师效应（学生冲着名师培训，机构利用名师招生）
随着在线教育的蓬勃发展，很多大V都开设了相应的课程，比如《咪蒙教你月薪五万》《薛兆丰的经济学课》等。质量如何不清楚，但销量确实很高。
为什么？因为很多人会冲着他们的知名度、影响力购买课程，这就是名师效应。
在IT培训行业，这个效应自然适用。通过聘请知名讲师吸引学生报名咨询是培训机构常用招生手段。
但想通过名师效应达到理想效果也不那么简单。因为名师虽好，但不易得。聘请？薪资要求过高；培养？出名后跳槽或创业。
所以，某些IT培训机构开始想歪主意了。不聘请不培养，名师全靠包装。工作经验两年说成五年，普通程序员说成技术总监，一般大学学历说成985、211。
或者付费给技术大咖，挂他们的名字在自家官网上。官网上介绍的是这些人，真正讲课的却是另一批人。
当然，并不是所有机构都这么无耻，也有一些机构会另辟蹊径。比如邀请名师录几节课放到在线教育平台上，通过线上为线下引流。
以上就是IT培训机构常用的招生手法，层出不穷，并且随着时代一直在变化，但其获取客户的本质没有变，也永远不会变。
训哥儿有话说：作为学生，不管碰到哪种方法，都不要被轻易迷惑，不要听机构一家之言。培训前一定要想清楚自己想要什么，自己是否适合。如果已经决定了要培训，那么就废话少说，全力以赴的去学习吧！