Recently, media reports from the State Intellectual Property Office discovered that Transsion Holdings has obtained a number of breakthrough technology patents, including image processing technology, quasi-co-location relationship indication, panel status processing, etc. The current smartphone industry has entered a highly mature stage, and it has become a consensus in the industry that technology is the new growth point of the industry.
Transsion Holdings believes that currently emerging market countries are still in the market development trend of "switching from functional phones to smart phones", and the switch from functional phones to smart phones is still an important factor driving the growth of the smart phone market. Therefore, if Transsion wants to consolidate and expand its market and users, the key lies in the company's active promotion of high-performance smartphones, and the cornerstone of this effort is continuous technological innovation.
Multiple technology patents unveiled, showing that Transsion is accelerating its technology layout
These patents announced by the State Intellectual Property Office represent that Transsion's pace of construction in technology projects has never stopped. For example, the patent titled "Panel Status Processing Method, Communication Equipment and Storage Media", its processing method can reduce the power consumption of terminal equipment and further improve the battery life of terminal equipment. This innovation is of great significance in the current environment of high energy consumption of smart devices. It can be said that it is expected to promote the development of the entire industry in a more energy-saving and environmentally friendly direction; and another project titled "Quasi-co-location relationship indication method, equipment and storage medium" "The patent reflects Transsion's pursuit of system efficiency. By quickly and accurately realizing the indication of quasi-co-located relationships, the company effectively reduces the difficulty and complexity of information configuration, thereby improving overall system efficiency.
In the imaging field, Transsion has also made new breakthroughs. The patent titled "Image processing method, mobile terminal and readable storage medium" achieves the effect of combining video motion and stillness by constructing target image frames, bringing a more interesting visual experience to users. It is understood that Transsion is deeply involved in the research and development of imaging technology and has won the favor of African user groups through important functional features such as dark-skin photography technology. In October this year, the paper "MetaF2N: Blind Image Super-Resolution by Learning Efficient Model Adaptation from Faces" in the field of image super-resolution, completed by the Transsion Imaging team in collaboration with the Machine Learning Research Center of Harbin Institute of Technology, was accepted by the International Conference on Computer Vision ICCV 2023. This paper provides new ideas for technical problems in the field of image restoration, and can be applied to the image and video functions of smart mobile terminal products, with a wide range of application scenarios.
It is understood that Transsion Holdings has always maintained a large scale of R&D investment. Transsion’s total R&D investment in the first three quarters of 2023 was approximately 1.691 billion yuan, a year-on-year increase of 12.64%.
Getting involved in AI and satellite communications during the period of great change, Transsion’s overseas influence has increased
The period of great change brought about by AI is subverting the product form and application experience of mobile phones. Transsion Holdings' layout in the field of artificial intelligence has also attracted much attention. Transsion Holdings stated that the company has plans in the directions of artificial intelligence speech recognition and visual perception, multilingual AI voice assistant, and AI scene recognition technology. It can be seen that Transsion is committed to improving the device processing capabilities of smart devices and laying out its layout in the AIGC field to provide users with a smarter and more convenient interactive experience, while also injecting new impetus into the company's competitiveness in the smart terminal market. In the future, as the computing power of smartphone hardware gradually increases, related AIGC applications may gradually become popular in smartphone terminals.
Satellite communication technology is also the focus of the industry. This technology is not only of far-reaching significance to the mobile phone industry, but also involves the development of future 6G technology. According to the "6G Overall Vision and Potential Key Technologies" report, 6G will achieve seamless global coverage of air, space and ground integration, and satellite and ground integration networking technology will be one of the most important potential technologies for 6G networks. Infinix, a brand owned by Transsion, announced for the first time its independently developed “Explorer Satellite Communication Technology”, which was applied on the ZERO 30 5G prototype. This technology is based on the Long Range Wide Area Network (LoRaWAN) satellite system, which has low-orbit satellite capabilities covering 60% of the network, enabling two-way communication on mobile phones. This marks a new step taken by Transsion in the communications field, providing unique technical support for the company's global market expansion and brand influence.
Currently, users' demand for dual satellite communication functions is becoming increasingly strong, and the launch of Elon Musk's "Starlink" direct-connect mobile phone service has set off a new wave of satellite communications worldwide. The industry believes that Transsion Infinix has seized this trend and actively deployed satellite communication technology, which has also opened up new possibilities for the development of the future communication industry.
Mobile phones are an industry with strong technological attributes. Only long-term investment can build core advantages for sustained growth, and product advantages will become increasingly obvious. According to Nikkei Chinese, Transsion has a high market share in emerging countries. In the second quarter of 2023, Transsion's smartphone shipment share ranked fifth in the world for the first time. According to data from market research firm Counterpoint Research, in the Southeast Asian market, Transsion's TECNO grew by 148% year-on-year, and Infinix grew by 42% year-on-year, becoming the smartphone brand with the fastest growth in shipments in major Southeast Asian markets in the third quarter; in the Indian market, Transsion’s third-quarter shipments increased by 41% year-on-year.