TikTok, the overseas version of Douyin, has become very popular recently and is even used as a tool to make money. So what is the main difference between the domestic version of Douyin and the overseas version?
1. Content review standards: In view of the open and free status of foreign social media markets, the overseas version of Douyin has a relatively loose review of original content and user-uploaded content, while the domestic version strictly follows national management regulations for content screening, especially when it comes to pornography, Violence, illegal content, etc. are strictly prohibited.
2. Content form and function support: The overseas version of Douyin is more diversified in content form than the domestic version, supporting interactive functions such as multiple languages, short videos, and live broadcasts. In addition, the overseas version of Douyin supports users to edit and produce high-quality videos, photo album collections and other forms of content, and can share it directly with other social media applications.
3. User group market positioning: Douyin overseas version is obviously biased towards young people, creators and users with personalized needs in terms of user group market positioning. The domestic version of Douyin focuses more on mass market groups such as ordinary users, celebrities and merchants.
4. Marketing strategy and business model: The overseas version of Douyin is more flexible in supporting marketing strategies and business models, and adopts diversified models such as content monetization, brand promotion, and sponsorship marketing. The domestic version of Douyin mainly monetizes through e-commerce live broadcasts, billboard placement, paid gifts and other models. At the same time, the overseas version of Douyin also pays more attention to the income of creators.
The domestic version of Douyin has developed relatively widely in the domestic market that seeks stability and planning, focusing on continuous improvement and development in legal compliance and market-oriented marketing; while the overseas version of Douyin is not subject to geographical restrictions, has enhanced openness, and focuses on Content and users' diversified and personalized needs, and constantly innovate and open up new markets.
