The current era is on the eve of the transformation of Internet technology and paradigms, and the metaverse that integrates reality and reality is a conceptual imagination of the next generation of Internet, and a collection of imaginations of future human-computer interaction and human-human interaction. "Wang Yanyu's research team at the Institute of Natural Science History, Chinese Academy of Sciences pointed out that game technology has become an important underlying technology for many new formats and scenarios that integrate data and reality.
At present, in the face of the rise of the metaverse, more and more companies are focusing their attention on this. On September 8, five departments including the Ministry of Industry and Information Technology, the Ministry of Education, the Ministry of Culture and Tourism, the State-owned Assets Supervision and Administration Commission of the State Council, and the State Administration of Radio and Television jointly issued the "Three-Year Action Plan for the Innovation and Development of Yuanshi Industry (2023-2025)" ( (hereinafter referred to as the "Action Plan").
The Metaverse is by no means just a one-way transplant of the real world into the virtual space. The synchronization of reality and virtuality is the most attractive core capability of the Metaverse.
Through real-time 3D technology, the combination of the physical world and the digital world can be completely mapped to each other, and then complete collaborative interaction with an efficiency that was unimaginable in the past. While realizing real-time and visualization of status, it also completes management decision-making and entertainment. Collaborative and intelligent.
As a super testing ground for the application of new technologies, the game industry will promote the active implementation of the Metaverse.
As an immersive Internet space that integrates the digital and physical worlds, it is a future industry for the integrated innovation and application of a new generation of information technology. It is an advanced form of integration of the digital economy and the real economy. The emergence of the metaverse is expected to lead the next generation through the mutual promotion of virtual and real. The development of the Internet accelerates the upgrading of high-end, intelligent, and green manufacturing industries and supports the construction of a modern industrial system.
In the market development and changes in the future era, new generation information technologies such as artificial intelligence, blockchain, cloud computing, and virtual reality have gradually achieved integrated breakthroughs in the implementation of metaverse scenarios.
In terms of scale, the number of digital industrialization has increased year by year in recent years. Last year, its added value reached 9.2 trillion yuan, an increase of 10.3% over 2021. The growth rate has remained above 10% for two consecutive years; digital industrialization accounts for The proportion of GDP was 7.6%, an increase of 0.3 percentage points from 2021, reaching the largest increase since 2018.
At present, places including Shanghai, Chengdu and other places have issued relevant policies to support the Yuanverse. The introduction of the "Action Plan" will play an important role in regulating the development of my country's metaverse industry. The Metaverse is developing from the initial hot spots and blindly to the direction of industrialization, and is more involved in the field of industrial Metaverse. The action plan is essentially to carry out the infrastructure, basic software and hardware and various technical supports of the Metaverse. Planning and promotion will inevitably move the Metaverse industry from being cold after crazy trial and error to a stage of orderly planning and visible scale of speed and quality improvement.
As an innovative enterprise that develops domestic blockchain technology and implements Yuanverse product application scenarios, Heshu Group is committed to new generation information technology services such as big data, Internet of Things, artificial intelligence, blockchain, and Yuanverse. Tang Yi, chairman of Heshu Group, said that the release of the "Action Plan" focuses on guidance and support for the application layer. For example, it emphasizes building advanced metaverse technology and industrial systems among key tasks, and improving technologies such as data circulation and content production. ; Cultivate a three-dimensional interactive industrial metaverse to create typical applications and benchmarks; create immersive interactive digital life applications to promote life consumption, public services and other scenarios; It is expected that under the guidance and basic guarantee of the "Action Plan", it will accelerate its integration into industry, culture, tourism, Application scenarios in education, entertainment and other industries have further stimulated national demand and greatly promoted market development.
Moreover, the game industry provides a natural "super testing ground" for the metaverse to realize the integration of digital and real things.
As the digital economy and the real economy enter a deeper and broader stage of integration, and the entire society is about to usher in the symbiosis of reality and virtuality, whether it is artificial intelligence, computer graphics and other technical systems that accompany and promote each other with video games, or games Unique technologies such as engines and virtual humans were born in video games. Game technology relies on the technical advantages accumulated through the experience and polishing of the ultimate pursuit of gaming experience. It has gradually become an important underlying technology for many new businesses, new formats, and new scenarios that integrate digital and reality. .
At the same time, the "2023 China Game Industry Trends and Potential Analysis Report" released by Gamma Data (hereinafter referred to as the "2023 Game Trend Report") pointed out that with the help of game technology to drive product experience upgrades and wall-breaking development, games have become chips, high-speed communications An important driving force for technological progress in industries such as networking and AR/VR.
The Metaverse must be the development direction of the game industry. The "Action Plan" provides the development direction and guidance, and provides a plan for the layout of the industrial chain. Once the infrastructure of the Metaverse shows scale, the game industry as a content side will definitely form a blowout. This will achieve truly differentiated development and experiential crushing between domestic games and foreign game industries. As a super testing ground for the application of new technologies, the Metaverse game industry has currently made attempts in VR, cloud computing, AIGC and other fields, and has applied actual technological achievements in product research and development. At the same time, as an important part of my country's entertainment industry, the 'game+' development model is being valued by more and more game companies, thereby promoting the active implementation of the Metaverse.
Friends who are familiar with online games know that the essence of some online games is to build a virtual environment, and each user can find our own existence in that world. Compared with other domestic companies, which are still in the conceptual stage, UTONMOS platform, a subsidiary of Heshu Group, has developed blockchain mobile games "Unbounded Souls: Origins from Mountains and Seas" and "Legend of the Northern Wilderness" based on the plot of its original IP "The History of the Metaverse". ", "Northern Wasteland", etc. serve game players from many countries around the world. After continuous research and development and upgrades by the technical team, UTONMOS's Metaverse game integrates a large number of 3D and AI technologies, integrates virtual images and scenes, and creates multiple virtual content sections. While constantly providing players with refreshing experiences, entertainment and business rely on each other, allowing members to experience an immersive experience and interaction just like in real life, and interpreting the responsibilities and responsibilities of a Chinese company with practical actions.
Although as an important entrance to the metaverse, the game industry has high hopes, there is still a big gap between the current game metaverse world and the highly immersive, fully functional, and technologically mature metaverse game world that users expect. The "Action Plan" released by the state provides an in-depth analysis of the problems of industry development, solves the problems of industry development through policies, and helps the market return to the track of healthy development. Overall, it maintains development leadership for the development of the Metaverse.
At the same time, the immersive experience and high participation in the Metaverse game world make end players yearn for it. However, as players' participation and interactivity continue to increase, and even when they can develop and create new things according to the rules of the game, how to deal with new things such as NFT (Non-Fungible Token, non-fungible rights) is a key element of the game. Problems the universe must face.
As China's Metaverse game market matures, a number of outstanding players such as Tencent, Migu Kuaiyou, Byte, Douyin, NetEase, etc. have emerged, and they are solving the pain points of the Metaverse game market.
All in all, Metaverse games are definitely not a "false proposition." Not only does the domestic market have a good landing ground, but many Metaverse games under Heshu Group have successfully emerged abroad, and market users and even high-quality paying users will continue to increase. This shows that once the "cold start" period is over, Metaverse games will surely become a mainstream product in the Internet industry.