Detailed explanation of "aggregated payment"!
In the era of mobile payment and the trend of Internet +, payment giants are trying to participate, relying on their traditional advantages and unique fields to occupy their own territory, bringing about a hundred flowers blooming from channels to applications. At this time, the most direct positioning of aggregate payment is between third-party payment and merchants. As a fourth-party payment, various payment interfaces are aggregated on the same platform. Aggregated payment does make consumers more convenient, but in the face of many problems such as profit models, liquidation risks, and homogeneous competition, the ultimate beneficiary of the concept of aggregated payment is an intelligent POS controller with the same payment aggregation capabilities.
1. Classification of aggregate payment
Currently, according to business classification, aggregate payment can be divided into online and offline. Online is the aggregation of online payments, integrating various payment methods (gateway, WeChat, Alipay, etc.) into its own platform, mainly serving e-commerce; offline is the aggregation of payment receipts, collecting receipts of different payment methods in QR codes or terminals , mainly serving physical stores. Of course, after attracting enough users, there are also businesses that serve e-commerce and physical stores. The first common aggregate payment is to lay QR codes at various merchants, which can support WeChat and Alipay, and even Yi Pay, Baidu Wallet, JD Wallet, etc. After scanning the QR code, the user jumps to the aggregation payment platform and completes the payment through the aggregation channel. In this way, users' attention can also be attracted and drained to its aggregate payment platform, thereby serving online e-commerce and opening up the online and offline payment closed loop - O2O. Among them, the most eye-catching thing is that after the bank card acquisition rate was adjusted in September 2016, the popular POS machine, especially the hand-swiped POS machine, withdrew from its historical stage and ushered in the new card (picture) two-dimensional Scan the code to pay! Of course, as a traditional large-scale POS machine, it is not willing to be left behind and has ushered in its innovative side - the promotion of smart POS machines.
2. Problems with aggregated payment
Currently, aggregated payment is a relatively popular field. Most aggregation payment start-ups have strong Internet genes and relevant e-commerce knowledge talent echelons, and have strong momentum building capabilities. After solving the fragmentation of mobile payment channels, scenarios, data, applications, etc., the survival problems of aggregate payment have also begun to be exposed. Profit models, secondary clearance risks, service expansion capabilities, etc. all force these aggregate payments to find ways to survive in the long term. Profit model: The current payment market is mature, and both merchants and consumers are accustomed to the free model. After WeChat and Alipay compete to charge cash withdrawals, the era of payment services is coming, and how to convince merchants to pay for the services is a challenge. Second Clearance Risk: The premise of aggregated payment is that it does not involve fund settlement, so a payment license is not required. However, some companies still play by the sidelines of "Second Clearance". In the future, if supervision is strengthened, aggregated payments will also be unpredictable. Service expansion capabilities: Aggregating various payment methods is a three-dimensional way to aggregate payment, but it is by no means a way to survive in the long term. Providing good services and letting businesses pay for the services is the path to sustainable development. In terms of service expansion, giants such as Alipay and WeChat can output complete service systems with strong data and financial support. How to distinguish fourth-party services is also a challenge. It is precisely because of the above-mentioned problems that the aggregate payment market is not as beautiful as China. Fierce competition has caused a large number of senior industry professionals engaged in third-party payment to choose to change jobs and join this battlefield. In this way, the blue ocean fourth-party market will quickly transform into a fiercely competitive red ocean market.
3. Aggregation of orders gives opportunities between smart pos, PC and mobile terminals
In the offline environment, due to low cost and fast material laying, aggregate payment based on QR codes quickly gained a large number of merchants. Driven by the WeChat payment follow mechanism (after users scan the code to pay, they will follow the official account of the merchant by default), the aggregate payment method A good start. However, with WeChat and Alipay preferring to contact merchants directly, changes in the WeChat payment focus mechanism, and security issues exposed by the QR code itself (users are more confident about being scanned), the second phase of aggregate payment is not so optimistic. At this time, another powerful force in aggregate payment continues to rise. With the support of the original acquiring industry chain, aggregate payment acquiring forms based on smart POS have begun to enter merchants. The most basic function of smart POS is aggregated payment, which not only supports QR codes represented by WeChat and Alipay, but also supports NFC payment. Even some smart POS also support biometric identification. As we all know, in the Internet era, without hardware support, users and merchants can easily change services by changing their accounts. By laying out QR code materials, aggregate payment is just an account matter for merchants. Merchants are not very sticky about this, and vicious competition is still difficult to defend. Compared with the impact of being swept away by the autumn wind of scanning QR code payment, the Internet payment module, which had been developing steadily, also ushered in the opportunity of transformation.
Over the years, we have silently watched the third-party payment market go through a battle. The old payment model products have declined and been eliminated, and new payment products must be developed and popular. For more than a year, look at the decrease in transaction traffic and user loss of traditional payment gateways, attributed to the rise of WeChat and Alipay. With the liberalization of WeChat and Alipay policies, the rise of fourth-party aggregated payments! Imagine, imagine the changes in the payment scene with the current popularity of smartphones. If you still adhere to the rules and blindly insist on your own payment barriers and do not break them, then in the development wave of Internet +, do not overthrow them directly. The development of WeChat and Alipay code scanning is more popular than NFC contactless near-field payment. The reason for the return date is very simple, that is, WeChat and Alipay have a high share of mobile phone users, and most young people will install and use them. Therefore, in the PC and mobile terminals used in the e-commerce industry, merchants are flocking to the integrated payment of WeChat and Alipay channels. If third-party payment companies strictly control aggregated payment methods, it will lead to the rise of fourth-party aggregated payments; if merchants abandon aggregated payment methods, it will mean the loss of customers.
To sum up, aggregate payment solves the problem of fragmentation, but it is difficult to solve its own survival problem. In terms of service implementation, account-based Internet services will be squeezed by giants. QR code aggregation of payment receipts is convenient enough, but after worrying about security and huge bonuses, it is difficult to meet the needs of merchants for in-depth value-added services. Smart POS not only supports aggregated payment to attract merchants, but also insists on merchants through value-added services, using hardware advantages to steal the revolutionary achievements of aggregated payment.