The iPhone 15 press conference is currently a hot topic for Apple. After the press conference, Apple released another news, further increasing the price of battery replacement, which shows that Apple intends to further cut leeks and increase profits. Isn't this a bit greedy?
It is understood that the iPhone 7, 8 and SE series have increased from 528 yuan to 559 yuan, the iPhone It ranges from 60 yuan to 60 yuan, and the newer the iPhone, the more expensive it is to replace the battery.
This kind of price is even enough to buy a second-hand iPhone, or a second-hand domestic flagship mobile phone. The second-hand price of iPhone8 today is about 600 yuan, and the price of a domestic flagship mobile phone four years ago was only about 800 yuan, which is very low. Obviously, it is better to replace the battery of an old iPhone than to buy a second-hand iPhone or a second-hand domestic flagship mobile phone.
Apple previously triggered the Battery Gate incident in order to encourage users to replace batteries or buy new iPhones. Although Apple strongly denied it, with the class action lawsuit triggered by the Battery Gate incident ruling that Apple should provide compensation to users, it has become clear whether the Battery Gate incident is true. Reveal.
Apple's price for battery replacement service is so high because Apple uses accessories and after-sales services as a means to make money. Apple's accessories are very expensive, and the price of the charging rope is as high as 145 yuan. Recently, under pressure from the European Union, Apple finally launched the iPhone 15 The type-C interface was introduced, but Apple still introduced an encryption chip on the type-C interface, allowing only Apple official data cables or MFI-certified third-party data cables to charge the iPhone 15.
The same is true for the iPhone accessories replacement service. Failure to replace Apple's official screen, battery, etc. at an Apple authorized store may cause the iPhone to malfunction, forcing users to only use Apple's official accessories and earn huge profits.
Apple's performance shows that the revenue from its accessories business has reached tens of billions of dollars, and I'm afraid more than half of it is profit. Under such circumstances, Apple will certainly not give up these accessories business easily, and it would be too greedy to continue to increase the price of battery replacement at this time. , after all, the original price is already too high.
Compared with the high cost of battery replacement for iPhones, the cost of replacing batteries for domestic mobile phones is much lower. The price of replacing batteries for cheap domestic mobile phones is as low as 79 yuan, which is only one-seventh of Apple’s. This shows that domestic mobile phones have better after-sales service. Really, rather than treating users as leeks.
Recent data from analysts also pointed out that the share of a domestic mobile phone brand in the high-end mobile phone market has returned to double digits, accounting for 15% of the market share, doubling from the same period last year; Apple's share of the high-end mobile phone market has increased from 77% to 77%. % fell to 67%, showing that its advantage in the domestic market has been weakened.
Apple seems to have felt the pressure. It was previously rumored that the starting price of the iPhone 15 would increase. However, after the official release, the starting price remained the same as the previous generation, which shows that Apple is worried that the iPhone 15 will not sell well and maintains a low price level.
Facts have shown that only competition can make Apple lower its status. Without competition, Apple will only become more and more arrogant and continue to raise prices. Only when domestic mobile phones continue to increase their competitiveness can Apple truly face the needs of domestic consumers and treat domestic consumers. More friendly, I hope domestic mobile phones will become stronger and stronger.