During this May Day holiday, Youyiyi and Haichao Universe Music Festival successfully completed a cross-border cooperation. The wonderful open-air music festival has become more fashionable and technological due to the addition of digital collections, bringing a different music experience to the new youth in the new era.
Youcopyright has teamed up with Ocean Chao Universe Music Festival-Changsha Station to launch a joint digital collection [Youth Making Waves]. Audiences can go to the designated location to scan the code and receive a blind box for free. The fashionable and trendy visual style of [Youth Making Waves] has been loved by many live audiences. This time, a total of about 20,000 copies of [Youth Making Waves] digital blind boxes were distributed.
In addition, users can also participate in the on-site "Make Waves·Digital Easter Eggs" lottery with their digital collection vouchers.
Exquisite peripherals and simple and interesting interactive activities attracted a large number of viewers to participate, purchase and check in, fully satisfying the interests and hobbies of young people. Let the public start an unforgettable first try in digital life through diversified experiences.
Youcopyright has been committed to the exploration and innovation of the digital collection industry, constantly exploring new ways of integrating and disseminating digital collections with brands. This is the first time it has cooperated with the physical cultural industry, and has achieved good results in terms of brand cross-border and marketing diversion. The brand has also injected fresh vitality through this cooperation and laid a solid foundation for the brand's break-through development.