On September 6, at the Alimama m summit, Wanxiangtai Unbounded Edition and Alimama Bailing were newly released. At the same time, Alimama’s AI creative production platform “Wanxiang Laboratory” will be open to merchants across the industry free of charge.
Among them, the "Wanxiangtai Unbounded Edition" system is an aggregation and upgrade of multiple marketing products such as through train, gravity cube and Wanxiangtai . In the future, merchants on Taobao and Tmall no longer need to operate multiple products, multiple accounts, and manage delivery budget allocation. They only need to use a Wanxiangtai Unbounded Edition to truly realize one-stop smart delivery on Taobao.
Yuan Mu, general manager of Alimama Advertising Product Center of Taotian Group, introduced Wanxiangtai Unbounded Edition at the scene
It is worth noting that the one-stop brand management platform "Alimama Bailing" was also launched at the m summit. It covers the powerful resources of Taobao brand marketing, including Taobao APP opening screen, homepage focus picture, brand special show, Guess You Like, etc. At the same time, it has opened up the top 100 media and platforms inside and outside Taobao to achieve one-stop direct investment in the whole domain. It can also monitor the delivery effects of different platforms in real time and optimize at any time.
According to reports, merchants of these two products can choose according to different marketing needs. Brand marketing uses Alibama Bailing to complete Taobao's internal and external brand marketing ; merchants looking for target consumers and pursuing business certainty can choose Wanxiangtai Unbounded Edition to complete Taobao's internal effect delivery .
Alimama ’s AI technology progress was also specially introduced at this year’s m summit. New technological innovation brings three major inclusive capabilities: AI creativity, AI decision-making power, and AI investment power. Among them, Alimama's AI creative production platform "Wanxiang Laboratory" is currently open to some merchants for free. Merchants log into Wanxiang Lab , upload product images, and product images suitable for different industries and scenarios can be generated in batches in 30 seconds . On Double 11 this year , the “Wanxiang Laboratory” will be open to merchants in all industries on Taobao and Tmall for free.
Moore, general manager of Alimama Marketing Department of Taotian Group, introduced the increment of Taobao's three operating centers at the scene.
" Revolving around the three major incremental centers of stores, live broadcasts, and content Taobao operations, a new pattern of multiple outbreaks throughout the year has gradually taken shape. " Moore, general manager of the Alimama Marketing Department of Taotian Group, introduced at the M Summit that in future operations, we must seize these opportunities With the increase of the three major centers, merchants can achieve multiple outbreaks throughout the year.
In the upcoming Double 11 in 2023, Alimama will continue to deeply collaborate with the Taobao and Tmall industries, integrate industry category activity resources, and bring new users and new products to merchants through the construction and breakthrough of new scenarios, new ecology, and new products. increase.