As the world's digital transformation continues, new technologies are emerging and impacting how consumers shop and live. AI technology is one of the biggest digital trends affecting the retail industry in 2023. AI tools provide power for personalized marketing and product recommendations for brands. And with the rise of artificial intelligence tools like ChatGPT, or AI-generated content — it’s quickly become a widespread trend.
So, what is generative AI? How can companies use these new AI tools to their advantage?
AI generated content
AI-generated content is also often referred to as auto-generated content. Recent innovations, like chatbot Chat GPT, use AI and machine learning to quickly generate thorough responses.
AI generates content based on keywords or parameters entered by users to supplement or replace manual content generation. The capabilities of generative AI are greatly enhanced by the establishment of large-scale model algorithms, making generative AI products viable generative tools that can add great convenience to our lives.
Some examples of AI-generated content include:
- generate text
OpenAI’s ChatGPT
AI tools like Chat GPT can now generate text in seconds that can be used for product descriptions, titles, descriptions, articles, emails, papers, and more. Users simply enter questions and/or data into the chat box and receive customized written responses.
- Generate pictures
Generative AI can generate realistic or stylized images based on user input or descriptions. For example, DALL-E-2 is an AI tool that lets users create images from text descriptions.
OpenAI 的 DALL-E
Perfect’s AI Magic Avatar feature allows users to create AI-generated avatars from photos in seconds. AI-powered social media filters are another example of AI being used to create automated image content.
AI Magic Avatar by Perfect Company
- Generate audio and video
AI tools can now generate audio or video content based on user input and descriptions. For example, Descript can generate realistic voiceovers based on text input. Jukebox is an AI system that can create different types and styles of music and voice lyrics. InVideo lets users turn scripts into AI-generated videos.
OpenAI Jukebox
- Generate code
AI tools can even generate computer code, allowing users to easily create code-based content. For example, Chat GPT can generate code for a simple video game with a short prompt, or design a branded website theme with code that a company can copy and paste.
New AI technologies have huge potential to revolutionize digital content, freeing human creators from time-consuming tasks and helping businesses cut costs and scale. Businesses are trying to quickly learn how to leverage AI tools to their advantage, including using various types of generative AI in product, retail and marketing strategies.
How generative AI is transforming the consumer experience
As companies explore the use of generative AI in the form of text, code, audio, images, etc., the retail format in 2023 is changing for the better. Generative AI has the potential to enhance consumer experience in various ways.
One fundamental way generative AI is changing the consumer experience is by providing customers with quick answers to questions. For example, customers can ask questions and resolve issues 24/7 using an AI-powered chatbot. Customers can also use this AI-powered chat tool to receive tailored product recommendations within seconds, helping businesses increase sales.
Generative AI can also help retailers create personalized, engaging content for their customers. This includes AI-generated product descriptions, images, and custom website themes based on customer preferences. E-commerce retailers can also use artificial intelligence tools to offer personalized song selections to match customers' emotions. AI technology even allows customers to virtually try on makeup, hairstyles, and more to gauge how products will look in real life.
Overall, generative AI is making consumer experiences more personalized, efficient and helpful. By using generative AI, retailers can increase customer satisfaction, loyalty, and conversion rates while saving time and overhead.
Summarize
Nowadays, there are many things that can be done by AI tools to help us, covering various digital scenarios such as text, audio, video, and pictures. We may be able to use these AI tools to generate various copywriting, explanation manuscripts, and documents, and generate picture content in real time. Help people understand these texts.
In the era of short videos, many people have used virtual anchors to convey their thoughts. There is no need to appear in person or do complicated post-editing. Everything is handed over to AI. Maybe one day we can really be like Jarvis in Iron Man. , I finished everything while talking and laughing.
Thank you for reading.