As application purchase costs continue to rise, product monetization faces greater challenges.
In this context, H5 games are popular in many application scenarios due to their rapid iteration, low experience cost, and low R&D threshold.
Coupled with the extremely strong penetration rate and passability of H5 games, it has become one of the means for major products to supplement and monetize user operations. This means that the apps and websites that everyone sees on the market, including experts on social media, can become the entrance to H5 games.
In overseas markets, super apps such as Facebook and Google, the hardware parts of major mobile phone manufacturers, and even local media, personal bloggers, and anchors can become the entrance to H5.
Not only that, the size of the global H5 game market is steadily increasing, and good news is constantly coming.
First, let me share with you a statistical report from a third-party data platform: By 2025, there will be about 1 billion H5 game users worldwide, and the revenue will exceed US$2.5 billion. But in our opinion, the actual data will definitely increase in the future.
Secondly, there are two big news in the overseas H5 market recently. One is that the well-known foreign H5 game platform CrazyGame announced the standardization and launch of game development engine tools.
The second one is even more important. YouTube is testing a product for instant online games and named it "Playables". This action is undoubtedly a major benefit for the H5 game ecosystem and for game developers. , you have a new high-quality choice.
But we also understand that for many CPs, the overseas market of H5 games, which has broad development prospects, is far less easy to come by than "a WeChat".
Compared with WeChat, overseas market channels are dispersed, links are long, and docking requirements are complex, which require CPs to do more market-forward work before entering the market.
In response to the pain points mentioned above, Weiyou can help CPs solve the problems encountered in the entire distribution process through its own developed SDK, making distribution simpler and monetization more convenient.
In 2023, how should H5 games seize the opportunity to go overseas?
With the continuous expansion of the small game market and the developer ecosystem, innovative explosive content continues to emerge. If H5 mini-games want to gain more favor from users, they still need to do a lot of actions:
First of all, we believe that H5 mini game developers need to pay attention to how to choose the track. For medium-to-heavy games, the future will definitely move toward high-quality content and high-investment development.
During the operation process, resources will even be continuously added to ensure the success rate of the project, but this method is not suitable for small and medium-sized development teams with limited resources.
Therefore, it is even more necessary to identify your own advantages in the early stage, learn from each other's strengths, and choose a familiar and suitable track direction.
Secondly, under the background that the current Internet technology infrastructure has reached a certain level, we believe that for small game developers, the core competition of products must still focus on the content itself.
High-quality game content paired with diverse gameplay is the key to capturing users' minds. The same is true for H5 games. In terms of category exploration, you can try mixed gameplay to improve the quality of game content.
But one thing developers need to pay attention to is that since overseas users have much lower game understanding abilities than domestic users, when making products, the interface must be streamlined to ensure that the core gameplay can be understood at a glance.
In addition, we also recommend that developers focus on the "marketing capabilities" of their products. For example, this year’s dark horse of casual games “Monopoly Go! ", is the main selling point of the "Monopoly" IP, using content marketing to leverage nostalgic emotions, so that users can get a strong sense of resonance.
The same is true for the domestic game "Sheep". It relies on its own game settings and viral marketing on social platforms to achieve instantaneous hits. Therefore, we must not only ensure good content and good gameplay, but also learn to combine marketing methods. Create new selling points.
Finally, in the monetization process, we must grasp the rhythm of advertising. H5 games with good monetization effects will basically show several characteristics:
First, users are immersed in the game and go through the so-called learning period;
Secondly, passive advertising in games is more like halftime of a game;
In addition, when the user's interest begins to wane, it can appropriately guide him to play other games. After this closed loop is finally formed, advertising data will perform better.
For example, the game we cooperated with "PoP Stone2" has maintained relatively good operating data on the Micro Game Center and Meta's Instant Games since its launch in 2019: its next-day retention exceeded 50%, and its eCPM reached 4 $.
The main reason for this phenomenon is that its monetization rhythm is very good. At the end of a two-minute game, the advertisement pops up instead of guiding users to click on the advertisement.
Weiyou SDK helps you go overseas with one click
Finally, let’s introduce Weiyou Entertainment. Weiyou Interactive Entertainment is the world's leading H5 game commercial distribution platform. It focuses on the overseas distribution and monetization of H5 games. It independently builds and operates two H5 game content commercial platforms, "MiniGame Center" and "MiniGameVS".
Weiyou is Google’s new H5 monetization service provider (AFP), the leading developer of Meta Instant Games, OPPO’s outstanding overseas mini game service provider, and Xiaomi’s overseas mini game ecological partner. So far, it has provided monetization and games for more than 100 overseas application developers. We provide global commercial services such as scene construction and H5 technical solutions, and cooperate with dozens of R&D teams for global distribution, with an average of more than 100 high-quality H5 games being stably released every year.
Thank you for reading. We very much welcome more and more teams to join the H5 overseas field and explore more exciting things together!
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