For most developers, how to achieve efficient monetization has always been a pain point. Different types of media have different monetization methods. For example, the most common monetization model we see is advertising monetization.
Advertising monetization
Obtaining revenue through display ads and clicks is a monetization method used by most apps. It is suitable for almost all walks of life (especially suitable for information flow applications), but the premise is that there must be a certain user base.
Developers only need to connect to the aggregated advertising SDK to have one-stop access to multiple advertising platforms to realize traffic monetization.
The traffic monetization service can connect to multiple platforms with one click and integrate data between various advertising platforms, helping developers and operators save time and energy in tedious operations on multiple platforms.
How to improve the monetization efficiency of app advertising?
Understanding the interests and behavioral habits of user groups is an important prerequisite for app monetization. If the ads pushed are ads that users don’t like, it will inevitably lead to user loss.
In the process of advertising monetization, it is also necessary to focus on improving user experience.
From the initial banner ads to the current rewarded video ads in mainstream applications, advertising formats have been making breakthrough changes. Based on the user's usage habits, app content and environment, the interference to the user experience is minimized.
For example, the use of rewarded video ads, native information flow ads and other advertising forms can significantly reduce user interruption.
The aggregated advertising SDK can prioritize the corresponding advertising platforms according to different advertising types to maximize the monetization benefits of different types of advertising spaces; on the other hand, developers can also use A/B group testing, crowd grouping, and Header Bidding (header bidding) to ) and other intelligent matching traffic resources to help APP monetization strategies become more refined.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!