Sina Technology reported that Xiaomi has recently started recruiting workers, including painting operators, battery workshop operators and other positions. This shows that Xiaomi cars are about to enter the production stage, and further confirms the previous rumors about Xiaomi obtaining the qualification to make cars.
According to the timetable previously given by Xiaomi, in the first half of 2024, Xiaomi cars will start mass production. This means that Xiaomi entered the market relatively late, but Xiaomi Chairman Lei Jun has set a goal for Xiaomi to enter the top five in the world. In such a competitive environment for new energy vehicles, whether Xiaomi can achieve this goal is still a question.
Suppliers revealed that the Xiaomi car factory is currently in urgent need of more than 100 workers and is recruiting rapidly. Although the job requirements are not too high, the salary is not bad. The working system is five days and eight hours, with overtime wages, five social insurances and one housing fund, a formal labor contract, food, lodging and shuttle bus. However, this information has not been officially confirmed by Xiaomi.
The report also mentioned that the Xiaomi car factory is located in Yizhuang, Beijing, and the vehicle factory will be built in two phases. The annual production capacity is expected to be 300,000 vehicles. In June this year, the first phase of the factory has passed the completion acceptance. According to reports, Xiaomi has received approval from China's state planning department to produce electric vehicles.
In the previous annual speech, Lei Jun said that the mass production time of Xiaomi cars is just right. He believes that the new car-making forces are 6 to 7 years ahead of Xiaomi, but Xiaomi's capabilities in electronics and user experience just meet the needs of current electric vehicles.
Lei Jun also mentioned that Xiaomi hopes to enter the top five in the world within 15 to 20 years, and its annual shipments will exceed 10 million. However, the current new energy vehicle market is highly competitive. Not only industry leaders such as BYD and Tesla, but also many new forces and traditional car companies are accelerating the transition to new energy vehicles.
The competition for products in various price segments is fierce, and the market has entered the Red Sea. For Xiaomi, it is not easy to replicate the cost-effective strategy of mobile phones in the new energy vehicle market. Still, Xiaomi has some unique advantages. First of all, Xiaomi has a wide range of user groups, which can be converted into potential consumer groups for Xiaomi cars.
Secondly, Xiaomi has a large number of offline stores, which can help the sales of Xiaomi cars. As of the end of 2021, the number of Xiaomi Home stores has exceeded 10,000, and plans to further expand the store size in the future. Finally, Xiaomi has a huge ecosystem, including hardware and software ecosystems. In the intelligent new energy vehicle market competition, Xiaomi has accumulated rich experience and technology in operating systems and software services.
Generally speaking, it is a major progress for Xiaomi to enter the production stage, but to achieve the goal set by Lei Jun, it still needs to face the test of fierce competition and specific market performance. Xiaomi needs to compete with other new energy vehicle companies and traditional car companies by providing competitive products and services in order to succeed in the global market.